Digital Strategy Lead - Vice President/Director

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SMBC Group is a top-tier global financial group. Headquartered in Tokyo and with a 400-year history, SMBC Group offers a diverse range of financial services, including banking, leasing, securities, credit cards, and consumer finance. The Group has more than 130 offices and 80,000 employees worldwide in nearly 40 countries. Sumitomo Mitsui Financial Group, Inc. (SMFG) is the holding company of SMBC Group, which is one of the three largest banking groups in Japan. SMFG’s shares trade on the Tokyo, Nagoya, and New York (NYSE: SMFG) stock exchanges.

In the Americas, SMBC Group has a presence in the US, Canada, Mexico, Brazil, Chile, Colombia, and Peru. Backed by the capital strength of SMBC Group and the value of its relationships in Asia, the Group offers a range of commercial and investment banking services to its corporate, institutional, and municipal clients. It connects a diverse client base to local markets and the organization’s extensive global network. The Group’s operating companies in the Americas include Sumitomo Mitsui Banking Corp. (SMBC), SMBC Nikko Securities America, Inc., SMBC Capital Markets, Inc., SMBC MANUBANK, JRI America, Inc., SMBC Leasing and Finance, Inc., Banco Sumitomo Mitsui Brasileiro S.A., and Sumitomo Mitsui Finance and Leasing Co., Ltd.

The anticipated salary range for this role is between $130,000.00 and $205,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.

Role Description

SMBC Americas is seeking a Digital & Social Media Manager to lead develop and deliver a comprehensive strategy to effectively leverage social media and our webpage to supporting business goals while enhancing and protecting the reputation of SMBC.

The role requires intellectual curiosity, strong writing skills, deep social and digital expertise, and an ability to engage in cross-functional collaboration with senior leaders as well as social teams in Tokyo, Singapore and London.

The role is based in the New York office and reports to the Head of Communications, Americas Division.

Role Objectives

Develop and implement a digital content and social media strategy for the SMBC Americas that is aligned with the bank’s business priorities, including paid and organic campaigns.
Monitor and analyze performance metrics across platforms to optimize content strategy.
Partner with internal stakeholders to align social media efforts with business goals and educate teams on best practices.
Continuously assess and enhance SMBC’s digital presence, identifying opportunities for innovation and improvement.
Build and maintain a content library for the Hearsay platform.
Act as subject matter expert on social media trends, tools, and emerging platforms, providing strategic guidance and training as needed.

Qualifications and Skills

B.A. or B.S. degree with 5–8 years of relevant experience, preferably within financial services or a similarly regulated industry.
Strong writing and editing skills, with the ability to transform complex financial topics into clear, engaging content.
Strong project management capabilities and the ability to manage multiple priorities to meet tight deadlines.
Deep understanding of social media platforms, content management systems, and digital publishing tools.
Experience with analytics platforms and a data-driven approach to content strategy and campaign optimization.
Familiarity with design tools such as the Adobe Creative Suite
Knowledge of AI applications in communications is a strong advantage.

SMBC’s employees participate in a Hybrid workforce model that provides employees with an opportunity to work from home, as well as, from an SMBC office. SMBC requires that employees live within a reasonable commuting distance of their office location. Prospective candidates will learn more about their specific hybrid work schedule during their interview process. Hybrid work may not be permitted for certain roles, including, for example, certain FINRA-registered roles for which in-office attendance for the entire workweek is required.

SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.

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