Dir, IT Marketing Systems

Overall Job Summary

The Director, IT – Marketing Technology (MarTech) is responsible for defining, delivering, and operating Tractor Supply Company’s end-to-end marketing technology ecosystem. This role owns the technology vision, architecture, and execution across customer data, personalization, loyalty, campaigns, content, paid media, and digital growth platforms. This leader partners closely with Marketing, Digital, Data, and Analytics teams to enable customer-centric, data-driven, and AI-powered experiences at scale. The role is accountable for platform stability, security, governance, performance, and innovation while ensuring strong alignment with enterprise technology strategy and business outcomes.

Essential Duties and Responsibilities (Min 5%)

• Define and execute the enterprise MarTech vision and roadmap, aligning with business objectives across brand, performance marketing, loyalty, and customer experience.
• Lead the evolution of the MarTech stack, including CDP, campaign management, personalization, content, loyalty programs, ad tech, and digital optimization platforms.
• Partner with Marketing and Digital leadership to translate business strategies into scalable, secure, and future-ready technology solutions.
• Direct the design, development, integration, and support of core marketing platforms, including Customer data platform and identity resolution, Loyalty and rewards platform, AdTech and Media activation, Campaign management and Orchestration, AdTech and Media activation platform.
• Establish and enforce data governance, data quality, consent management, and privacy standards across marketing technologies, partnering with Data, Analytics, and Security teams to ensure regulatory compliance. Enable trusted, actionable customer data to support analytics, attribution, and AI/ML-driven marketing use cases.
• Lead the adoption of AI and machine learning capabilities across marketing use cases, including predictive modeling and propensity scoring, next-best-action and real-time personalization, marketing optimization and attribution, and the application of generative AI to create and enhance content, offers, and customer insights.
• Lead and develop managers, architects, engineers, and delivery teams responsible for MarTech platforms.
• Ensure high availability, performance, scalability, and security of all MarTech systems.
• Own MarTech budgets, forecasting, and investment prioritization while leading vendor strategy, selection, and performance management to ensure value, scalability, and accountability.
• Negotiate contracts and manage external partners to ensure solutions are delivered on time, within budget, and aligned to business objectives.
• Act as a trusted technology advisor to Marketing, Digital, Merchandising, Loyalty, and Analytics leaders, ensuring clear and proactive communication on platform health, roadmap progress, risks, and opportunities. Collaborate closely with Enterprise Architecture and IT leadership to ensure alignment with enterprise technology standards and strategic direction.

Required Qualifications

Experience: Possess 10+ years of IT experience with significant leadership experience across Marketing Technology, digital platforms, or customer data ecosystems, including a proven track record of managing and developing IT leaders and cross-functional teams.

Education: Bachelor’s degree in computer science, Management Information Systems, or related technical field is preferred. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Deep expertise in MarTech platforms, including CDP, campaign management, personalization, loyalty, content, and ad tech.
• Strong understanding of data architecture, data governance, identity resolution, and privacy-by-design principles.
• Experience enabling SEO, AEO, and GEO strategies through technology platforms.
• Demonstrated success leveraging AI/ML in marketing, analytics, or customer experience use cases.
• Strong background in enterprise architecture, integration patterns, and cloud-based platforms.
• Financial acumen with experience managing large technology budgets

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.