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Dir of Comm, Mktg & Alum Rel

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Posting Number
STA00931PO25

Job Family
Communications and Marketing

Job Function
General Communications

USC Market Title
Communications Manager

Link to USC Market Title

Job Level
P4 - Professional

Business Title (Internal Title)
Dir of Comm, Mktg & Alum Rel

Campus
Salkehatchie

Work County
Colleton

College/Division
USC Salkehatchie College/Division Level

Department
USC Salkehatchie Palmetto College

State Pay Band
6

Approved Starting Salary

Advertised Salary Range
Salary commensurate with qualifications

Location of Vacancy

Part/Full Time
Full Time

Hours per Week
37.5

Work Schedule
Monday through Friday; 8:30 a.m. to 5:00 p.m.; This is an in-office position without options for telecommuting

Basis
12 months

Job Search Category
Communication Services

About USC

About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary
The Director of Communications, Marketing and Alumni Relations leads strategic efforts to enhance the organization’s visibility, strengthen its brand, and build meaningful relationships with alumni and external stakeholders. This position develops and implements comprehensive marketing and communications plans, oversees digital and print media, and manages alumni engagement initiatives to support institutional priorities.

Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials
N/A

Preferred Qualifications
Required Bachelor’s degree and 5 or more years of experience, which may be substituted by an equivalent combination of certification, training, education and/or experience.

Knowledge/Skills/Abilities
Required demonstrated knowledge of computer applications, editorial skills, marketing experience, creating fund raising materials and report writing. Ability to work professionally with a variety of personalities at all levels of the campus structure.

Job Duties

Job Duty
Communications & Marketing
  • Develop and execute strategic marketing and communication plans that align with organizational goals.
  • Serves as webmaster for the campus (including athletics). Maintains accuracy, appearance, and content of websites in accordance with USC standards.
  • Oversee the creation and distribution of digital and print collateral for the Salkehatchie campus and athletics, including newsletters, brochures, social media content, press releases, website updates, and campus signage.
  • Manage brand identity to ensure consistency across all platforms and departments.
  • Collaborate with leadership, faculty/staff, and partners to promote events, programs, and initiatives.
  • Serve as the primary media contact; cultivate relationships with local and regional media outlets.

Essential Function
Yes

Percentage of Time
60

Job Duty
Alumni Relations
  • Design and implement programs to engage alumni and strengthen lifelong relationships with the organization.
  • Maintain and grow the alumni database; develop targeted communications and outreach strategies.
  • Plan and execute alumni events.
  • Collaborate with the dean’s office to encourage alumni participation in giving and volunteer activities.
  • Highlight alumni achievements through newsletters, social media, and promotional materials.

Essential Function
Yes

Percentage of Time
30

Job Duty
Administrative & Strategic Support
  • Manage budgets related to marketing, communications, and alumni initiatives.
  • Supervise student workers, interns, or support staff as needed.
  • Provide regular reports on engagement, marketing outcomes, and media coverage to leadership.
  • Stay current on trends and best practices in communications, marketing, and alumni relations.
  • Collaborate with appropriate staff to plan, organize, and generate participation in community engagement events (i.e. parades, festivals, etc.)
  • Other duties as assigned.


Essential Function
Yes

Percentage of Time
10

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive
No

Hazardous weather category
Non-Essential

Posting Detail Information

Number of Vacancies
1

Desired Start Date
01/02/2026

Job Open Date
11/21/2025

Job Close Date

Open Until Filled
Yes

Special Instructions to Applicant
Please provide phone numbers and email addresses for all references.


EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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