Direct Marketing & CRM Specialist

Job Responsibilities:

-Maintain and optimize the bank’s marketing technology ecosystem (CRM, CMS, automation tools).

-Ensure seamless data flow between marketing platforms and business intelligence systems.

-Collaborate with IT to troubleshoot and enhance MarTech solutions.

-Develop and implement automated workflows for lead nurturing and customer engagement.

-Optimize marketing automation platforms (Google Analytics, Adobe Target, etc.).

-Support omnichannel campaign execution across EDMs, SMS, WhatsApp Business, etc.

-Manage and update website content via Sitecore CMS to enhance UX and lead capture.

-Support SEO and Google Business initiatives to improve organic search visibility.

-Work with developers and designers to enhance site performance and accessibility.

-Media buying knowledge to evaluate media plans, track KPIs and analyze results of campaigns with recommendations.

-Monitor digital campaign performance and generate actionable insights.

-Implement AI-driven personalization strategies across digital channels.

-Process and track invoices related to digital marketing, MarTech subscriptions, and agency services.

-Ensure proper documentation and approval workflows for marketing-related expenses.

-Monitor budget utilization for digital marketing activities and provide financial reports as needed.

-Support the adoption of Gen AI-powered tools and automation solutions.

-Master’s or Bachelor’s degree in Marketing, Digital Marketing, Information Technology, Business Administration is required.

- Required years of experience from 5 - 7 in the marketing technology, digital marketing, specifically in banking or financial services.