Direct Response Copywriter

We are looking for a Copywriter who can craft compelling ad copies and concepts that drive conversions. The ideal candidate should be skilled in understanding brand voices, consumer psychology, and writing persuasive ad content tailored for Facebook and other digital platforms.

Key Responsibilities:

• Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
• Collaborate with designers to conceptualize visuals and creatives aligned with campaign strategies.
• Research target audiences and craft messaging that resonates with them.
• Develop ad copy variations for A/B testing to optimize performance.
• Stay updated on trends in digital advertising, consumer behavior, and competitor campaigns.

Requirements:

• 2+ years of experience in copywriting, preferably within a digital marketing agency.
• Strong portfolio showcasing ad copy and campaign concepts.
• Ability to understand and adapt to different brand tones and industries.
• Knowledge of digital marketing funnels and persuasive writing techniques.
• Excellent communication, creativity, and attention to detail.

Location: Onsite – Gulshan-e-Iqbal Block 10, Karachi

Salary: Market Competitive

Apply here or send your resume at careers@devnest.co

Job Type: Full-time

Ability to commute/relocate:

• Karachi Gulshan-E-Iqbal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Work Location: In person