Direct Response Copywriter (Outbound Specialist)

Job Title: Direct Response Copywriter (Outbound Specialist)

Job Location: Johar Town,Lahore

Shift timings: 6:00PM to 3:00AM (US Market)

We are seeking a Direct Response Copywriter with deep expertise in outbound sales messaging. This is not a brand or creative writing role—it is a conversion-first position focused on driving replies, qualified meetings, and pipeline growth.

You will be responsible for engineering high-performing outbound sequences that cut through crowded inboxes, address real prospect pain points, and generate measurable business results.

Key Responsibilities1. Outbound Sequence Strategy & Development

• Multi-Step Sequences: Create and optimize high-converting 3–7 step cold outreach sequences, including initial emails, follow-ups, nurturing flows, and break-up messages.
• Persona & Pain Research: Conduct deep research on ICPs and buyer personas to uncover specific, high-impact pain points, objections, and triggers.
• Re-Engagement Campaigns: Build effective “stay-in-touch” and revival sequences to re-engage cold or inactive leads and maintain long-term brand awareness.

2. Optimization & Testing

• A/B/n Testing: Design and run structured tests on subject lines, hooks, body copy, and CTAs to identify statistically significant winners.
• Revenue-Focused Metrics: Optimize copy to improve Qualified Lead Rate (QLR) and booked meetings—not just opens or clicks.
• Continuous Iteration: Rapidly refine messaging based on real-world performance data.

3. Personalization at Scale & AI Usage

• Hyper-Personalization: Use AI tools and data enrichment to generate personalized opening lines and tailored value propositions at scale.
• Segmentation: Adapt core messaging for different industries, company sizes, and buyer roles to ensure relevance and resonance.
• AI-Assisted Copy: Leverage tools such as ChatGPT, Clay, Apollo, Jasper, or Copy.ai for research, personalization, and testing—not generic copy.

4. Brand Voice & Message Clarity

• Voice Consistency: Maintain brand voice and tone while keeping outreach natural, conversational, and human.
• Brevity & Clarity: Write concise, scannable copy that respects the prospect’s time and gets to the point quickly.
• Clarity Over Cleverness: Prioritize clear value communication over creative fluff.

5. Performance Tracking & Reporting

• Metrics Ownership: Track and analyze key outbound KPIs including Reply Rate (RR), Qualified Lead Rate (QLR), and Positive Sentiment.
• Insight Reporting: Deliver weekly performance reports with actionable insights (e.g., “Pain Point A outperformed Pain Point B by 20%”).
• Feedback Loops: Collaborate with sales and leadership to align messaging with real sales conversations.

Candidate Profile: What We’re Looking For

• Psychology-Driven Copywriter: Strong understanding of buyer psychology—why prospects reply, ignore, or push back.
• Outbound-Savvy: Hands-on experience with cold email, outbound frameworks, and sales-led messaging.
• Tech & Tool Fluency: Comfortable using outbound and AI tools (Clay, Apollo, ChatGPT, Jasper, etc.).
• Test-and-Learn Mindset: Bias toward execution, experimentation, and fast iteration over perfection.
• Proven Results: Ability to show past outbound sequences that generated meetings, opportunities, or revenue.

Job Type: Full-time

Pay: Rs50,000.00 - Rs65,000.00 per month

Application Question(s):

• Are you available to work in Night Shift?
• How many years of copywriting experience do you have?
• Are you from Lahore?

Work Location: In person