Director, Brand and Content Strategy

Director, Brand & Content Strategy – Remote

Intertek, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Director, Brand & Content Strategy to join our People Assurance team in a remote capacity. This is a fantastic opportunity to grow a versatile career in brand strategy, creative leadership, and integrated B2B SaaS marketing .

Intertek's People Assurance teams empower workforces to identify and close operational gaps and mitigate risk by assuring smart actions across organizations. Intertek Alchemy provides frontline worker training solutions for processors, manufacturers, packagers, and distributors of all sizes. Intertek Wisetail provides a custom-branded training and communication platform with a complete learning management system that equips clients to grow and engage their workforce. Intertek is continually innovating to reduce risk for consumers, brands, and organizations across every sector worldwide. We are more than a Testing, Inspection, and Certification company — we are a Total Quality Assurance provider.

Our Purpose: Bringing quality, safety, and sustainability to life.

What are we looking for?

The Director, Brand & Content Strategy is responsible for defining, elevating, and scaling the voice and narrative of People Assurance across Wisetail and Alchemy. This leader will build structured messaging frameworks, guide cross-funnel storytelling, and oversee the creative and content engine that powers integrated marketing campaigns.

What you’ll do:

• Establish and drive clear, differentiated brand narratives for Wisetail and Alchemy, moving beyond generic messaging to bold, market-relevant viewpoints.
• Build a disciplined, buyer-aligned content strategy that fuels cross-funnel demand generation programs.
• Lead the creation of high-value thought leadership, case studies, product content, and sales enablement assets.
• Use AI and automation to scale content production and personalize messaging across buyer segments.
• Collaborate with Demand Generation to co-develop integrated campaign strategies with aligned messaging, content, and channels.
• Build content playbooks and frameworks that ensure campaign consistency across brands.
• Partner with Sales and Product Marketing to ensure top-funnel narratives connect seamlessly with later-stage assets.
• Work with Customer Success to surface customer stories and advocacy opportunities that enhance credibility.
• Own visual and verbal brand identity across all touchpoints, ensuring consistency and clarity.
• Provide creative direction and oversee brand governance for all design and content outputs.
• Lead website strategy and rebuilds for Wisetail and Alchemy, optimizing for messaging, conversion, SEO, and buyer experience.
• Manage and mentor a cross-functional team of content strategists and designers, while optimizing agency partnerships.
• Establish workflows and alignment across Demand Gen and Product Marketing to deliver coordinated messaging and creative.
• Define performance metrics connecting content and creative efforts to engagement, pipeline acceleration, and revenue impact.

What Success Looks Like

Within 6 months:

• Clear, differentiated brand narratives for Wisetail and Alchemy are in market, replacing generic messaging with sharp points of view.
• A unified content strategy is established that directly supports demand gen, sales, and customer marketing.
• Website rebuild roadmaps for both Wisetail and Alchemy are defined, with cross-functional alignment and partners identified.

Within 12 months:

• Modernized Wisetail and Alchemy websites launch with refined messaging, improved user journeys, and optimized conversion paths.
• Content is measurably contributing to pipeline acceleration and influencing revenue.
• A clear shift from “random acts of content” to disciplined, scalable, buyer-aligned content creation is visible across the organization.

Minimum Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+).
• Demonstrated ability to lead brand and content strategy across buyer journeys and funnel stages.
• Strong understanding of integrated marketing and collaboration with demand generation teams.
• Successful track record developing brand narratives and content strategies that drive measurable business outcomes.
• Experience with website rebuilds, agency/vendor management, SEO alignment, and content planning.
• Comfortable leveraging AI and automation tools for content development and insights.
• Strong collaboration skills across brand, demand gen, product marketing, sales, and customer success.
• Ability to turn generic messaging into sharp, differentiated POVs.
• Travel: 5–15%
• This is a remote position; applicants must reside in and be legally authorized to work in the United States.

Preferred Requirements & Qualifications:

• Experience in training, compliance, LMS, or related industries.
• Experience working within multi-brand portfolios or complex B2B ecosystems.

Benefits Information

In addition to competitive compensation packages, when working with Intertek you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more.

Intertek: Total Quality. Assured.

Intertek is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers’ expectations, while engaging with our employees to be 10X in their performance and professional growth.

Intertek is a drug-free workplace. As a condition of employment, certain positions may be required to pass a pre-employment drug test based on the type of work that will be performed.

We Value Diversity

Intertek’s network of phenomenal people are our greatest assets, and the diversity they bring fuels our success. Intertek is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

For individuals with disabilities who would like to request accommodation, or who need assistance applying, please email hr.eeo@intertek.com or call 1-877-694-8543 (option #5) to speak with a member of the HR Department.

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