Director, Communications and Marketing, SEAS

The Office of Communications and Marketing is comprised of a high-performing team responsible for advancing the university’s reputation and telling GW’s story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university. This office drives the strategy and tactics for highlighting and raising the visibility of the university’s experts, initiatives, and accomplishments.

The Director, Communications and Marketing for the School of Engineering and Applied Science (SEAS) position will develop and execute a comprehensive communications and marketing strategy to advance the school’s strategic priorities and elevate its reputation and visibility through engagement with key stakeholders. This position will report directly to GW’s Vice President of Communications and Marketing and work closely with the SEAS Interim Dean. This is a management position at the university that, in addition to leading a work unit, leads and supervises staff directly, makes hiring decisions, provides coaching, training, and mentoring, manages performance, and determines future staffing needs.

This position will be responsible for designing and executing a comprehensive, strategic communications and marketing plan that advances the priorities and goals of the school and serves to engage current and prospective students, faculty, staff, peer institutions, alumni, and prospective donors. This position is a strategic partner to the Interim Dean and collaborates with members of the school’s senior leadership team to elevate their reputation and rankings, build brand awareness, recruit, and retain a highly qualified and diverse student body, and strengthen affinity to the school among alumni and prospective donors. This position will help shape and iterate SEAS messaging across all school platforms, communications channels, and marketing products, emphasising SEAS’s competitive advantages and differentiated value proposition while ensuring the brand is consistently conveyed to stakeholders.

The position will work closely with GW Communications and Marketing (research communications, media relations, university news, creative services, etc.) to promote SEAS internally and externally. This position will also provide communications and marketing guidance and support to SEAS academic chairs and directors, as well as the enrollment, admissions, research and development, and alumni relations teams.

This position will maintain strategic oversight of the SEAS web and social media presence as well as the development of ad campaigns, print and digital marketing materials, multimedia programming, and digital newsletters. This position will also work with the SEAS Interim Dean on critical internal communications as well as speeches, talking points, and video content to engage and inform key stakeholders.

Key Responsibilities:

Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.