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Director, Digital Content
Job Description
The Director, Digital Content is responsible for the strategy, development, and publishing of content across our owned digital channels - including social media, company websites, intranet, and email. This role sits at the intersection of marketing, storytelling, and operations, ensuring our brand voice is consistent and compelling across every touchpoint. The ideal candidate is equal parts strategic thinker and hands-on executor; comfortable navigating a complex enterprise environment while collaborating with stakeholders across the organization.
What You'll Do
Content Strategy
- Partner with SVP, Brand Marketing to develop and execute content strategy aligned with business objectives
- Perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across channels
- Make channel recommendations based on audience, content type, and organizational goals
- Manage editorial calendar to ensure consistent, timely content delivery
Content Creation
- Partner across the agency to create and curate compelling content for social, company websites, intranet, and CRM
- Collaborate with designers to source and collect visual assets for social and intranet content
- Develop and publish content for internal and external audiences
- Leverage AI tools to enhance content creation efficiency and quality
- Ensure all content adheres to brand voice guidelines and maintains consistency across channels
Publishing & Operations
- Manage content requests through ticketing system, coordinating with stakeholders across the organization
- Maintain content freshness, ensuring information is accurate and up-to-date
- Oversee press page updates and related external communications
- Manage and maintain CRM platform to support email marketing efforts
- Publish and manage content across CMS platforms, primarily WordPress
- Manage intranet content publishing and updates
Analytics & Reporting
- Track and report on content performance metrics (engagement, traffic, conversions) across channels, using Google Analytics and other tools
- Provide actionable insights to optimize content strategy and inform decision-making
- Stay current with digital marketing trends, platform updates, competitive sites and emerging tools to keep strategies fresh and effective
Who You Are
A strategic thinker who can balance big-picture planning with hands-on execution
- An excellent communicator and collaborator, comfortable working across multiple teams and stakeholders
- Detail-oriented with strong organizational skills to manage multiple projects and deadlines
- A proactive problem-solver who can navigate a complex, multi-faceted enterprise environment
- Adaptable and comfortable with evolving priorities and new platforms
- Passionate about content and staying current with digital trends
- A deep understanding of the agency/media/marketing landscape
Preferred Skills & Experience
- 7-10 years of experience in digital content management, content marketing, or related roles
- Working knowledge of HTML and CSS
- Proficiency with CMS platforms, particularly WordPress
- Experience managing social media channels for a brand
- Familiarity with intranet/SharePoint publishing platforms
- Experience with content analytics and reporting tools
- Demonstrated ability to use AI tools to support content workflows
- Strong writing, editing, and proofreading skills
- Experience in Advertising, Media, Publishing, and/or Enterprise B2B Tech
Nice to Have
- SEO/AEO/GEO fundamentals and best practices
- Experience with Akumina or similar enterprise intranet platforms
- Experience with HubSpot or similar email marketing/CRM platforms
Certificates, Licenses and Registrations
No requirements for certificates, licenses and/or registrations
Physical Activity and Work Environment
Occasionally the employee might be asked to perform minimal physical activity in support of onsite event execution
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$140,000.00 - $170,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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