Director, Digital Growth & Performance Marketing

As this is a hybrid position, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.

The Director of Growth and Performance Marketing will lead the company’s efforts for our digital greetings subscription services to drive sustainable revenue growth by 20% over the next four years. This leader will own the full growth marketing funnel (acquisition, conversion, engagement, retention, and monetization), leveraging data-driven strategies, paid and owned media, and lifecycle marketing to expand membership, increase average revenue per member, and reduce churn.
The ideal candidate is both a strategic thinker and a hands-on operator with a proven track record of scaling subscription-based or e-commerce businesses. They thrive at the intersection of analytics, creativity, and cross-functional collaboration.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Growth Strategy and Planning

• Develop and execute a four-year growth strategy to achieve the company’s revenue targets.
• Define performance goals (e.g., CAC, LTV, ROAS, ARPU, churn, conversion rates) and continuously optimize against them.
• Own the marketing growth forecast and budget allocation across channels to maximize ROI.
• Identify and test new channels and partnerships to expand acquisition and retention.

Performance Marketing:

• Lead all paid acquisition initiatives (search, social, programmatic, affiliate, and emerging platforms).
• Optimize channel mix to lower CAC and scale new members without cannibalizing the existing base.

Required Length and Type of Experience:

• 10+ years of experience in growth, performance, or lifecycle marketing; at least 3 years in a senior leadership role
• Proven track record of scaling subscription-based digital businesses or high-growth consumer tech products
• Deep expertise in performance marketing across paid social, search, programmatic, affiliates, and emerging channels.
• Strong understanding of full-funnel metrics, data analytics, attribution modeling, and marketing automation tools
• Hands-on experience with lifecycle and retention strategies that maximize LTV and minimize churn
• Highly analytical with the ability to translate data into actionable growth strategies

Knowledge, Skills and Abilities:

• Digital marketing fundamentals: paid search (SEM), paid social, display, programmatic, affiliate, and organic channels (SEO, content)
• Strategic planning: build multi‑channel growth strategies aligned to business goals and seasonality
• Data analysis: translate quantitative insights into actionable growth experiments and optimizations
• Vendor and paid media agency management: select, brief, and manage external partners to deliver growth outcomes.
• Experimentation: design, run, and interpret A/B and multi‑variant tests; prioritize tests by expected impact
• Channel management: hands‑on campaign setup, optimization, and scaling across paid and organic channels
• CRM and lifecycle marketing: design automated journeys that increase retention, average order value, and frequency
• data and plans into clear executive updates and team priorities.
• Customer acquisition and retention frameworks (CAC, LTV, cohort analysis, funnel optimization)

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