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Director - Digital Marketing
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About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
About Certinal:
Certinal is an enterprise eSignature platform under Zycus, competing with DocuSign and Adobe Sign. We serve Fortune 500 customers across healthcare, automotive, financial services, and procurement sectors including Apollo Hospitals, Bumrungrad International Hospital, and Magna International. Our platform handles complex enterprise integrations with SSO, APIs, EMR/HIS systems, CRMs and ERP platforms. We maintain an 81 NPS score and are known for superior technical capabilities, flexible pricing, and exceptional customer support.
Position Overview:
Certinal is looking for a hands-on, data-driven Director - Digital Marketing to own and scale our digital demand engine across paid, organic, web, and lifecycle channels. You will act as a player-coach: building strategy, executing campaigns in tools, and partnering with Sales, Product and Marketing to drive qualified pipeline and revenue.
Reports to: Chief Executive Officer (CEO)
Key Responsibilities:
- Plan and run integrated campaigns across email, call, and LinkedIn to build pipeline.
- Own paid media strategy: targeting, budgets, creative testing, bidding, and weekly optimization.
- Scale account-based programs (ABM) and coordinate with the BD team on account lists and plays.
- Identify, test, and onboard new acquisition channels; document learnings and playbooks.
- Manage agencies/partners when needed; ensure quality, speed, and ROI.
- Own website performance: traffic growth, conversion rate optimization, landing pages, and forms.
- Drive SEO roadmap with technical fixes, content briefs, and internal linking to grow organic demand.
- Build nurture journeys for key personas and buying stages; improve MQL-to-SQL progression.
- Operate marketing automation tools (segmentation, scoring logic, triggers, and email deliverability basics).
- Create dashboards and weekly business reviews to report channel efficiency and funnel performance.
- Run experiments with clear hypotheses (A/B tests, landing pages, creatives) and share insights.
- Maintain marketing tech stack hygiene: integrations, data quality, consent/compliance needs, and documentation.
- Work closely with Sales leadership on ICP, target accounts, campaign calendars, and follow-up.
Why Join Certinal?
- Market Leadership: Join a leader in the rapidly growing digital signature and e-consent solutions market
- Strategic Impact: Direct influence on company growth, GTM strategy, and market positioning
- Growth Opportunity: Scale a world-class marketing function from the ground up
- Talented Team: Work alongside experienced product, sales, and engineering teams
- Competitive Advantage: Innovative platform with differentiated value proposition in a high-growth market
- International Exposure: Opportunity to drive marketing strategy across multiple geographies and customer segments
- Learning & Development: Competitive professional development budget and access to industry conferences
Job Requirement
Skills & Experience Requirements:
- 5-10 years of B2B digital marketing experience, preferably in SaaS/enterprise software.
- Proven record of building pipeline through performance marketing and multi-channel campaigns.
- Hands-on ownership of campaign execution (not only strategy): ads, landing pages, tracking, and reporting.
- Experience working closely with Sales, SDR/BD teams, and Marketing Operations.
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