Director, Digital Media

Join the #ForThePeople Movement.

Morgan & Morgan, P.A. is the largest plaintiff's law firm and legal media buyer in the country with offices in every state, over 1,000 attorneys and 4,000 employees, and over 30 years in the industry.

Our Brooklyn office, situated inside a renovated industrial loft, is the marketing backbone of the company. We operate like a startup – flexibility and self accountability is in our DNA. Our team members have the opportunity to innovate and solve problems their way; but reinforced by the strength and resources of an established enterprise. This role will be hybrid and require in-office attendance 4 days per week, with remote Fridays.

The Media department seeks a great addition to our already amazing team. This role will report into the VP, Marketing & Media. They will be tackling complex marketing, media, and technology challenges in an effort to help our business grow. A successful candidate will be someone who can tell a story with data, see the larger picture to formulate testing hypotheses, be confident to take high pressure calculated risks, manage expectations, and be a leader to execute on action plans.

Primary Responsibilities:

• Own the national search strategy – Develop and execute a comprehensive paid search strategy across Google, Bing, and emerging platforms, tailored to different litigations and local markets.
• Command an 8-figure budget – Take ownership of the paid search program of the largest Personal Injury Law Firm. You will be responsible for forecasting, allocation, and delivering against volume and efficiency targets.
• Lead and mentor a specialist team – Directly manage and develop a team of paid search managers and specialists, fostering a culture of excellence, rigorous testing, and continuous learning.
• Drive technical and bidding excellence – Implement and refine sophisticated bidding strategies (tROAS, tCPA, value-based bidding), account structures, and automation (PMax, AI-Max) to maximise efficiency at immense scale.
• Champion a rigorous testing agenda – Collaborate with in-house Brand team to oversee testing roadmap for ad copy, landing pages, audience segmentation, and creative, ensuring we are constantly learning and improving.
• Master measurement and incrementality – Go beyond platform-reported conversions. Work with our data team to measure the true incremental impact of paid search and its interaction with other channels.
• Partner for full-funnel impact – Collaborate closely with the head of SEO to dominate SERPs, the product team to optimise landing pages and conversion flows, and the brand team to ensure creative alignment.
• Innovate and future-proof – Stay at the absolute forefront of the search landscape, from AI-powered campaign management and Performance Max to the future of cookieless tracking and privacy-centric advertising.

You Possess:

• 10+ years of hands-on experience in paid search, with a proven track record of managing eight-figure (or larger) annual budgets
• Proven at both altitude and depth – you can present a strategic vision to Sr. Leadership and then dive into a Search Query Report to diagnose a performance issue with an analyst.
• Expert-level, hands-on knowledge of Google Ads, Search Ads 360, and Google Analytics. Experience with SQL and data visualisation tools (e.g. Looker, Tableau) is a significant plus.
• A people leader who has experience hiring, managing, and developing high-performing teams. You know how to motivate specialists and build a world-class function.
• Deeply analytical and quantitative. You are fluent in incrementality, media mix modelling, and attribution theory and can translate complex data into actionable insights.
• A master of scale; you understand the unique challenges and opportunities that come with managing massive, always-on campaigns and don't flinch at $1M+ daily spend.
• Thrive in hyper-growth, ambiguity and pace; you are a calm head under pressure and can make decisive, data-backed decisions quickly.
• An excellent communicator who can articulate complex search strategies and performance metrics to a range of stakeholders

#LI-GM1