Director Digital My Zong App (MZA) Center

Job Purpose:

Lead the revenue and subscriber growth of My Zong App (MZA) as the company’s flagship digital channel — transforming it into a full-scale Super App driving engagement, financial enablement, and lifestyle services for Zong customers.

Job Responsibilities:

• Strategic Leadership : Define and execute the digital growth strategy for MZA, positioning it as a central hub for customer engagement, commerce, and lifestyle services.
• Revenue & P&L Ownership : Drive digital revenue and profitability through new monetization streams including digital commerce, advertising, and fintech partnerships.
• User Growth & Retention : Lead acquisition, engagement, and retention initiatives via data-driven marketing, personalized experiences, and loyalty programs.
• Product & Ecosystem Expansion : Oversee introduction of new features, bundles, and mini-apps to broaden MZA’s ecosystem relevance and value proposition.
• Partnership & Platform Development : Build collaborations with fintechs, OTTs, and digital service providers to enrich MZA’s Super App offerings.
• Analytics & Performance Management : Monitor KPIs across user engagement, transactions, and conversions; translate insights into actionable business plans.
• Digital Marketing Leadership : Drive 360° marketing and communication plans to strengthen MZA’s brand presence and app adoption.
• Product Development : Lead and Support the product Development for other relevant Marketing functions and collaborate with IT/BOSS System or Digital teams for changes and up dation.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle have a minimum of Bachelors Degree or above.

Work Experience:

• Should have Preferably 8 yrs. or Above experience.