Director, DTC Subscriber Growth

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Reporting to the VP, DTC Strategic Growth & Operations, this leader will join a new team responsible for developing MSNBC’s direct-to-consumer products. We’re looking for an experienced growth marketer who excels at driving customer acquisition, engagement, and retention for subscription products.

The ideal candidate is data-driven and customer-obsessed. They have experience scaling subscription businesses and optimizing acquisition strategies to meet ambitious CAC and LTV targets. Their primary responsibility will be to build and own the full-funnel subscriber growth engine from awareness and acquisition to loyalty and retention. This leader will collaborate closely with the MSNBC and Versant marketing teams on campaigns and cross-business promotion.

Responsibilities could include, but are not limited to:

• Develop and execute acquisition and retention strategies across paid and owned media channels, including paid social, SEM, SEO, web, and more
• Stand up and manage lifecycle programs (e.g., emails, in-app, newsletters, loyalty programs) to increase engagement and customer lifetime value
• Test and scale new growth tactics, maintaining a robust testing roadmap and leveraging analytics to make data-informed optimizations
• Manage demand generation roadmap, including offers and promotional strategy
• Partner with MSNBC and Versant marketing and creative teams to develop awareness-driving brand campaigns and conversion-driving performance campaigns
• Execute growth partnerships that unlock incremental audiences
• Influence and execute packaging and pricing strategy
• Inform product roadmap and web strategy/design through the lens of subscriber growth
• Facilitate team and customer success via customer management systems and support tools
• Partner with finance and leadership to inform growth forecasts and subscriber health OKRs

• At least 6 years’ experience in subscriber growth, lifecycle marketing, or audience development at a subscription or eCommerce business
• At least 2 years’ experience leading teams dedicated to subscriber growth
• Deep understanding of marketing analytics, attribution, and A/B / multivariate testing
• Strong grasp of lifecycle marketing strategies and tools (e.g., Braze)
• Passion for consumer products and creating outstanding customer experiences
• Analytical mindset with a bias for action and experimentation. Player coach. Can-do attitude
• Experience taking a direct-to-consumer subscription product from 0 to 1 is a plus

Salary Range: $150,000 - $185,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.