Director Growth Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Director of Growth Marketing

This is 1 day a week onsite in Ridgefield, NJ.**

About the Company

Our client is a fast-growing clean beauty brand redefining the at-home wellness experience. Backed by professional spa science and K-beauty innovation, their award-winning products have earned a loyal following in top salons and are rapidly expanding across DTC, retail, and omnichannel. They are a small, ambitious team on a strong growth trajectory with a culture built around ownership and performance.

About the Role

This is a strategy-first role for a growth marketing leader who has owned ecommerce performance end-to-end and is ready to shape how a brand scales across DTC and beyond. You will set the growth marketing strategy, lead agency partners, and collaborate with a web developer to execute against a high-growth roadmap. The right person brings deep DTC expertise, beauty industry fluency, and the leadership presence to drive results in a lean, fast-moving environment.

Key Responsibilities

• Own and evolve the growth marketing strategy across DTC, ecommerce, and omnichannel
• Lead and manage external agency relationships across paid media and ecommerce, setting direction on strategy, creative testing, and performance accountability
• Oversee ecommerce performance across the company's Shopify storefront, partnering with a web developer to execute against the roadmap
• Build and own the DTC marketing calendar, coordinating across product launches, retail moments, and promotional campaigns
• Define and manage KPI frameworks across CAC, LTV, ROAS, AOV, conversion rate, and retention
• Lead email and SMS strategy including lifecycle programs, segmentation, and automation architecture
• Drive A/B testing and optimization across paid, owned, and on-site channels
• Collaborate cross-functionally with creative, retail, and brand teams to deliver cohesive go-to-market execution
• Contribute to broader brand and channel strategy as a senior member of the marketing team

Qualifications

• 5 to 8 or more years of experience in growth or ecommerce marketing
• Demonstrated ownership of ecommerce strategy, with measurable outcomes across DTC performance
• Strong DTC experience across the full funnel, from acquisition through retention
• Deep familiarity with the beauty industry, including category dynamics, customer behavior, and brand positioning
• Experience in a startup or scaling environment where priorities shift and resourcefulness is a requirement
• Proven ability to manage and hold accountable external agency partners and cross-functional collaborators
• Comfort delegating to and directing a web developer on ecommerce execution and site optimization
• Working knowledge of Shopify at a strategic level, with the ability to guide execution without being hands-on
• Paid media fluency across Meta, Google, TikTok, or Pinterest is a plus
• Experience with omnichannel or retail marketing coordination is an asset