Director Home Connectivity

ARE YOU READY TO RISE WITH PTCL GROUP

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability .

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

• Director Home Connectivity is responsible for formulating and executing strategies to drive revenue, market share, and profitability of the fixed-line (xDSL, FTTH) and voice product portfolio nationwide.
• The role encompasses annual revenue planning, product roadmap ownership and ARPU enhancement.
• Working with minimal direct supervision, the incumbent ensures alignment with the organization’s strategic goals and regularly reports progress to the Management.

HOW CAN YOU EXPRESS YOUR TALENT

• Strategic Planning & Revenue Management Develop and implement annual revenue plans for broadband (xDSL & FTTH) and voice services.
• Set and monitor KPIs (churn rate, ARPU, net subscriber additions) to drive business objectives nationwide.
• Product & Portfolio Leadership Own the product roadmap for home connectivity, including new product development, pricing, and positioning.
• Oversee promotional campaigns and acquisitions offers to enhance customer experience and profitability.
• Team Leadership & Development Lead, mentor, and develop a cross-functional team of 12 members; establish performance metrics and conduct regular reviews.
• Cross-Functional Coordination Collaborate with Sales to align on channel strategies and achieve revenue targets.
• Monitoring & Reporting Conduct regular performance reviews with senior leadership. Analyze existing selling trends, track revenue vs. targets, and recommend course corrections where needed.
• Provide periodic updates to internal stakeholders on market performance, budget utilization, and new product launches.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification

• Bachelor’s degree in business administration, Marketing, Engineering, or a related field.

Experience:

• At least 10 years in the telecom/technology sector, with a minimum of 5 years in a leadership role involving revenue or product strategy.

Technical Competencies:

• Network & Technology Fundamentals
• Data Analytics & Forecasting
• Product Lifecycle & Portfolio Management

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.