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Director, Influencer Marketing (Temp)
Job Description
Hello, Blue Hour
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.
What You’ll Do
15% - Campaign Management
35% - Strategic Oversight & Thought Leadership
25% - Team Supervision
15% - Creative Strategy & New Business
10% - Insights & Marketing
Job Summary
The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.
The role of the Director, Influencer within Blue Hour Studios is to oversee the strategy and execution of influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs, using their rich account and influencer strategy experience and strategic direction to translate key business objectives into clear and concise deliverables.
This position reports to the Vice President, Influencer, and will direct and oversee all social media and influencer/creator programs. They will work closely with the team to guide the development of proposals and content, oversee the contracting and execution of campaigns, manage the influencer marketing team and its administration, and drive the analysis of campaign results to inform future strategy. The ideal candidate is passionate about the social ecosphere, actively participates within it, and deeply understands the social/digital media landscape.
Main Duties and Responsibilities
15% Campaign Management:
- Lead the strategy and oversee the development, execution, and production of annual and seasonal influencer campaigns in partnership with internal and external business partners.
- Direct the vision for influencer identification and outreach, ensuring alignment with brand safety, audience demographics, and campaign objectives.
- Drive the development of strategic campaign briefs that provide clear direction for clients and influencers.
- Oversee the curation and presentation of influencer recommendations, providing strategic rationale to clients for ranking and approval.
- Own the analytics and reporting function for campaigns, translating performance data into actionable insights and strategic recommendations for future initiatives.
- Manage the influencer marketing team in the daily execution of campaigns, providing mentorship, guidance, and strategic direction.
- Serve as the senior point of contact for key client relationships, managing high-level communication and acting as an escalation point for campaign issues.
- Oversee the development and negotiation of influencer agreements, contracts, and scopes of work, ensuring compliance and mitigating risk in partnership with the Legal and Business Affairs Team.
- Lead the development of comprehensive post-campaign analyses, presenting key learnings and strategic recommendations to clients and internal stakeholders.
- Leverage deep expertise of the influencer industry to drive innovative strategy development and ensure flawless execution.
- Forge strong partnerships with cross-functional agency teams to champion influencer marketing integration and optimize our social media presence across all channels.
35% - Strategic Oversight & Thought Leadership
- Lead the translation of client goals into strategic, innovative, and integrated creative and media solutions.
- Serve as a trusted advisor, providing high-level strategic counsel to key clients and prospects.
- Author and present compelling, data-driven points of view that shape client strategy and establish the agency as a thought leader.
- Drive a deep understanding of our clients' business and competitive landscape to proactively identify and capitalize on growth opportunities.
- Establish and enforce best practices across all disciplines, ensuring a high standard of quality and consistency.
- Own the operational framework for digital projects, ensuring the development and optimization of processes, timelines, and integration points to drive efficiency and excellence.
- Empower and lead teams to produce all campaign components seamlessly, fostering a collaborative and high-performing environment.
- Set and manage client and internal team expectations at a strategic level, ensuring alignment and clear communication.
- Own the performance of the Influencer team, ensuring they are delivering innovative solutions that align with clients’ goals, and driving the evaluation of client business health through insightful analysis of key metrics.
- Deliver powerful thought leadership, consulting on complex business challenges and pioneering innovative solutions.
- Champion the use of Blue Hour's resources and tools, and forge strategic collaborations with partner agencies to deliver holistic, integrated business solutions for our clients.
25% Team Supervision:
- Lead the mentorship and professional development of the influencer marketing team, overseeing their day-to-day work and long-term growth.
- Cultivate a culture of excellence and continuous learning, guiding the team's professional development and ensuring they are experts in Blue Hour's principles, as well as broader industry and media trends.
- Oversee the delegation of tasks and manage team workload to ensure optimal efficiency and quality. Implement and manage a review process to ensure all work meets a high standard before internal or client distribution.
- Lead the performance review process for the team, setting clear goals, providing regular feedback, and creating actionable development plans to foster career growth.
15% New Business:
- Drive the insights strategy around social media platforms, influencers, and competitive trends to inform the strategic direction of new business proposals.
- Leading the development of innovative influencer strategies and tactical plans that directly address client goals.
- Driving the use of analytics tools and fostering collaboration with cross-functional teams to unearth powerful insights that form the foundation of our strategic recommendations.
- Owning the strategic vetting and selection of influencers, vendors, and technologies, ensuring they align with our standards for quality, operational efficiency, and profitability.
- Serve as the senior point of contact for new business opportunities, leading communication with prospective clients and internal teams.
- Lead the development of all influencer marketing materials for agency pitches, ensuring our capabilities are presented effectively and strategically.
- Represent the influencer marketing team in key internal and client meetings, driving strategic conversations and fostering a culture of open communication and collaboration.
10% Insights & Marketing:
o Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies
o Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice
o Lead key projects related to marketing Blue Hour’s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)
o Attend industry events to share insights with Blue Hour
Supervisory Responsibilities
The Director will manage members of the Influencer team.
Preferred Skills & Experience
- Minimum 10+ years of influencer marketing experience required
- Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry
- Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
- Experience with digital reporting, data, and analytics
- Ability to thrive in a fast-paced environment and handle multiple projects
- Must have strong verbal and written communication skills
- Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides
- BA/BS required (Communications, Advertising, Marketing or related field)
Salary Range: $2,788.46 to $3,461.54 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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