Director, Marketing

A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

• Impact - The work you do here matters to millions.
• Growth - Philadelphia is growing, why not grow with it?
• Diversity & Inclusion - Find a career in a place where everyone belongs.
• Benefits - We care about your well-being.

Agency Description

Good things start at Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE). As the only major airport serving the nation’s seventh-largest metro area, PHL connects travelers to 130+ destinations with more than 400 daily departures on 29 airlines. Located 7 miles from downtown Philadelphia, PHL offers the reach and world-class amenities of a global airport, with the heart and pride of a local one. Self-sustaining with no local tax dollar use, PHL is one of the largest economic engines in the region, generating $18.7 billion to the economy and accounting for 102,600 full-time jobs annually.

PNE, located on 1,150 acres in Northeast Philadelphia, supports general aviation and corporate flights as a key reliever airport, with around 215 based aircraft. Together, PHL and PNE are dedicated to providing world-class service, reliable operations, and lasting growth—for our region and everyone who passes through.

POSITION SUMMARY

The Director, Marketing is a strategic leader responsible for directing the airport’s marketing initiatives, mentor and guide a dynamic team, and work with major stakeholders to enhance the visibility of the Philadelphia Airport System as a premier international gateway. The Director of Marketing will develop and execute comprehensive marketing strategies to promote the Philadelphia Airport System’s brand, digital presence, social media campaigns, and related functions. This role involves leading a team of marketing professionals, including a Digital Marketing Manager, Social Media Manager, and a team of Marketing Strategists, with a focus on mentorship and fostering team development. The position also requires substantial experience with agency partnerships to drive the success of marketing initiatives.

PRIMARY RESPONSIBILITIES

Team Leadership & Mentorship

• Lead, mentor, and develop a high-performing team that includes the Digital Marketing Manager, Social Media Manager, and a team of Marketing Strategists.
• Provide clear direction and foster a collaborative environment that encourages growth, innovation, and accountability.

Strategic Campaign Development

• Develop and implement marketing campaigns and corporate branding initiatives that enhance the visibility and reputation of the Philadelphia Airport System.
• Engage internal and external stakeholders, including airlines, concessionaires, and community organizations, to promote airport amenities and drive revenue.
• Lead the planning and execution of marketing projects to promote specific programs, services, and strategic initiatives.

Marketing and Branding Excellence

• Lead corporate branding initiatives that promote a positive image of PHL and its value proposition.
• Collaborate with the Director, Brand Creative and Director, Communications to align marketing strategies with the physical environment and customer experience.

B2B Marketing and Agency Partnerships

• Bring expertise in B2B marketing, working closely with agency partners to drive impactful campaigns.
• Cultivate relationships with business partners, including airlines, local businesses, and community organizations, to ensure effective collaboration on marketing and branding efforts.

Data-Driven Decision Making

• Use passenger data, market trends, and customer feedback to inform strategic marketing decisions and enhance customer engagement.
• Provide insights and recommendations to airport executives on programs and services to meet the evolving needs of diverse passenger segments.
• Monitor campaign performance and adjust strategies for continuous improvement.

Advertising & Consultant Oversight

• Oversee external advertising agencies and marketing consultants, ensuring effective execution of marketing initiatives that align with the airport’s overall branding and marketing goals.
• Direct vendors in the production of marketing materials and collateral to support ongoing campaigns.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven track record of successfully managing and developing a marketing team and building strong agency relationships
• Experience with marketing strategies in both B2B and B2C environments, with measurable results (ROI)
• Strong people management skills, including mentoring and leadership of direct reports
• Expertise in Digital and Social Media marketing, with experience overseeing social media strategies and campaigns
• Exceptional communication skills, both written and verbal, with a demonstrated ability to produce high-quality marketing content and materials
• Strong organizational and project-management skills, with the ability to handle multiple projects simultaneously

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Communications, Marketing, Public Administration, Business Administration, or a related field
• Minimum of seven (7) years of progressively responsible experience in communications, marketing, or a related field, including significant leadership experience
• At least two (2) years of experience leading marketing campaigns with a focus on branding, customer engagement, and the B2B sector

RESIDENCY

New hires must establish and maintain residency in the city of Philadelphia within 6 months of appointment. Current City of Philadelphia employees must maintain residency in the City of Philadelphia while employed in this position.

SECURITY REQUIREMENTS

Obtainment of a Security Badge is a condition of employment. Must pass and maintain SIDA (Security Identification Display Area) and AOA (Airfield Operations Area) clearance at the time of appointment and during tenure of employment.

TO APPLY: Interested candidates must submit a cover letter and resume.

Salary Range: $125,000 - $145,000

Discover the Perks of Being a City of Philadelphia Employee:

• Transportation: City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.
• Parental Benefits: The City offers its employees 8 weeks of paid parental leave.
• We offer Comprehensive health coverage for employees and their eligible dependents.
• Our wellness program offers eligibility into the discounted medical plan
• Employees receive paid vacation, sick leave, and holidays
• Generous retirement savings options are available
• Pay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.
• Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!

Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!

• The successful candidate must be a city of Philadelphia resident within six months of hire

Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to faqpchr@phila.gov.

For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx