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Director, Marketing Activation
Leads category‑driven demand creation through end‑to‑end campaign strategy, development, and execution across all consumer touchpoints. Sits at the center of content, creative, partnerships, and communications and ensures that every activation reinforces brand strategy, drives measurable business growth, and meets the organization’s standards for quality, governance, and operational excellence. Oversees the content creation engine, manages day‑to‑day agency relationships, leads brand social and communications strategy, and shapes the brand’s partnership ecosystem. Drives clarity, creative excellence, and executional rigor across marketing activation workstreams while stewarding budgets, compliance, and performance results.
A Taste of Your Responsibilities:
Campaign Leadership & Category Led Demand Creation:
- Lead integrated end to end (E2E) campaign strategy, development, and execution across all touchpoints.
- Serve as the primary day to day lead for creative and account agencies, overseeing CPS, reporting, and reviews.
- Create, pitch, and secure funding for activation ideas aligned to brand equity.
- Ensure 100% sufficiency of media and eContent needs.
- Oversee the production pipeline for creative, copy, video, social, and digital asset development.
- Lead weekly and quarterly content roadmaps aligned with media plans.
- Ensure high quality, on time execution with assets that meet media and budget guardrails.
- Build, manage, and optimize brand partnership strategies, including studios, celebrities, and other partners.
- Ensure partnership activations align with brand priorities and elevate creative output.
- Own influencer and social strategy and execution for category brand teams.
- Lead brand communications strategy to strengthen relevance and cultural presence.
- Ensure 100% completion of stewardship trainings and flawless adherence to governance requirements.
- Manage monthly budget reporting and year end financial accuracy
Ingredients Required for Your Success:
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred.
- 10+ years in brand management, integrated marketing, creative strategy, or related roles.
- Experience leading cross‑channel campaign development and content production.
- Demonstrated ability to develop big ideas and translate strategy into execution.
- Strong understanding of digital, social, and creator ecosystems.
- Proven ability to influence stakeholders and secure funding for strategic initiatives.
- Strong project management, budget management, and operational discipline.
- Experience managing agencies, creative partners, and cross‑functional teams.
Number of Days in Office: 4
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Compensation
Pay Range:$133,000-$197,000The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
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