Director of Admissions/Edinboro Lead

S378P

Director of Admissions/Edinboro Lead

Full Time

Management

Exempt

$104,705 to $120,409, commensurate with qualifications and experience

S210A-75

Edinboro Undergraduate Admissions

The Director of Undergraduate Admissions at PennWest Edinboro leads and manages undergraduate student recruitment process for the Edinboro Campus of PennWest University, serving as a key member of the talented, multi-campus leadership team within the Division of Strategic Enrollment Management. The Director is responsible for the recruitment and admission of students to achieve enrollment objectives, campus priorities, and financial targets.
In support of the mission and purpose of PennWest University, the Director of Undergraduate Admissions supervises, trains, mentors, and motivates the admissions staff to attain or surpass enrollment goals by providing excellent, student-centric customer service. Working closely with the University Executive Director for Undergraduate Admissions, the Director will assess current practices and propose and pilot new approaches.
This position plays a critical role in shaping the prospective student experience through a personalized, student-centered approach.

Key Responsibilities
Recruitment Strategy and Management

1. Lead the planning and execution of undergraduate recruitment strategies, including territory management, outreach, and engagement initiatives.

2. Oversee campus visit programs and experiences, ensuring high-quality, student-centered interactions for prospective students and families.

3. Drive student engagement efforts across the enrollment funnel using CRM tools, multi-channel communications, and event programming.

4. Maximize yield at all stages of the enrollment cycle.

Enrollment Analysis and Reporting

5. Utilize data and performance metrics to assess recruitment effectiveness, inform strategy, and improve outcomes.

Coordinate with admissions leadership team members to develop and execute a customer service-oriented strategy for qualifying leads, communicating with prospective students, cultivating strong applicant relationships, and tracking recruitment performance from inquiry through to registration.

6. Support the development and implementation of scholarship strategies that enhance recruitment and yield.

7. Analyze enrollment trends and institutional and market data to recommend adjustments to enrollment planning.

Personnel and Resource Management

8. Provide strategic leadership and daily oversight of the PennWest Edinboro Undergraduate Admissions team, including supervision, coaching, and performance management.

9. Collaborate with academic departments, student services, financial aid, athletics, and marketing to support recruitment and yield initiatives.

10. Apply project management best practices across unit operations.

11. Ensure recruitment practices align with institutional policies and applicable regulations, including NCAA guidelines.

12. Conduct other duties as assigned.

Edinboro

8am - 4pm Monday-Friday

06/19/2026

Yes

PennWest University’s Office of Community, Opportunity, Responsibility, and Engagement (CORE) provides strategic leadership in fostering a campus environment grounded in dignity, belonging, and opportunity for all students, faculty, and staff. Through comprehensive programs and collaborative partnerships, CORE advances student success, cultivates academic and leadership development, and strengthens community engagement in alignment with the university’s mission.

To request reasonable accommodation to participate in the job application or interview process, contact Amy Salsgiver, ADA Coordinator, asalsgiver@pennwest.edu; 814-393-2109. Pennsylvania Western University complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities.

Pennsylvania Western University of Pennsylvania is committed to providing equal access to all individuals and prohibiting any form of discrimination and harassment on the basis of race, color, religion, national origin, ancestry, sex, age, marital status, familial status, sexual orientation, gender identity and expression, pregnancy, genetic information, disability, status as a veteran, or any other characteristic prohibited under Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, and other pertinent state and federal laws and regulations. Direct inquiries to the Title IX Coordinator, 423 Becht Hall Clarion Campus 16214-1232; email asalsgiver@pennwest.edu or phone 814-393-2109. Inquiries may also be directed to the Director of the Office for Civil Rights, Department of Education, 330 Independence Avenue, SW, Washington, DC 20201.