Director of Brand Marketing - Residential Fire

The Next Level of Fire & Life Safety Leadership
With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.
At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.
If you’re ready to take the next step in your career and be part of an innovative, mission-driven team, apply now!

Director of Brand Marketing – Residential Fire

Location: Palm Beach Gardens, FL
Base Salary Rate: $177,650.00 - $209,000.00
Job type: Full-time

About This Role
The Brand Director will develop and execute marketing strategies that inspire consumers and professionals, grow household penetration, shorten purchase frequency, and increase units per household. By leading an integrated team and collaborating across functions, the Brand Director will build data-driven marketing programs that create habit change in fire safety and deliver measurable growth for the Kidde brand.
Key Responsibilities
Leadership & Strategy

• Lead and develop a high-performing team, fostering a collaborative, innovative, and results-oriented culture.
• Define and execute homeowner/consumer and professional/contractor marketing strategies aligned with business objectives.
• Translate marketing strategies into actionable plans, budgets, and growth assumptions integrated into LRP, AOP, and A&P budgets.
• Serve as the brand steward, ensuring all marketing content meets brand guidelines and elevates Kidde’s identity globally.

Consumer & Professional Marketing

• Define strategies to engage, educate, and inspire homeowners and professionals to purchase Kidde devices (increase households, frequency, and units per trip).
• Own content strategy, creative briefing, and alignment with cross-functional teams and agency partners across media, social (paid and organic), PR/communications, and digital channels.
• Provide thought leadership on full-funnel marketing tactics, campaign evaluation, and consumer insights integration.

Digital Marketing & E-commerce

• Own the digital marketing strategy across Kidde owned websites, customer websites, and ecommerce channels, ensuring consistent presence, content excellence, and optimized consumer journeys.
• Oversee message and content strategy across brand storefronts (e.g., Amazon Brand Store), and work with internal agency and teams on content development (videos, comparison charts, installation guides, safety FAQs), and reputation management (ratings, reviews, Q&A).
• Drive visibility through SEO/SEM and retail syndication.
• Leverage analytics to continuously improve digital performance and consumer engagement.

Basic Qualifications

• Bachelor’s Degree
• 10+ years of progressive marketing or product management experience, with a proven record of delivering brand and business growth.
• 12+ years’ demonstrated ability to lead and inspire teams, manage talent, and collaborate across functions.

Preferred Qualifications

• Strategic Thinking: Skilled at building long-term brand strategies and translating them into actionable execution plans.
• Analytical Rigor: Strong data-driven decision-making and business case development skills.
• Communication: Ability to craft and deliver compelling messages to diverse stakeholders and senior leadership.
• Digital Expertise: Deep knowledge of consumer marketing, pro channel marketing, digital marketing, ecommerce, and SEO/SEM best practices.
• Education: Bachelor’s degree in business, marketing with or related field experience
• MBA strongly preferred.

Compensation and Benefits
Individuals may be eligible for an annual performance bonus based on both individual and company’s performance. The final compensation for this position will be set based on the individual’s knowledge, skills, and experience as it relates to the job requirements. Kidde Global Solutions is committed to providing a competitive benefits package to our employees including medical, dental, and vision coverage, life and disability insurance, retirement plan, paid time off (vacation, sick, company holidays), 401(k) with employer match, EAP assistance, and more.
World Leaders in Fire and Life Safety
Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.
Kidde Global Solutions is an Equal Opportunity Employer and prohibits discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.