Director of Communications and Marketing

Essential Job Duties and Responsibilities (may include some of all of the following):

• Develop high-quality print and electronic materials, including press releases, informational brochures, photos, videos, and other digital content, to support public communication of VLPP issues, strengthen the VLPP brand, and foster community support.
• Manage media relations, including press list, earned media and the development of talking points for and training of media spokespersons. Serve as the primary media contact for VLPP and PPAV and serve as a spokesperson when appropriate.
• Develop and manage marketing strategy for VLPP in partnership with outside vendors and utilizing resources from PPFA to help support and grow visit volume in the health centers.
• Create and implement a crisis communications plan to counter the adverse effects of a crisis including communicating to in-house counsel, the Director of Administrative Operations, Board and press.
• Prepare materials and talking points to ensure spokespeople are prepared to participate in media opportunities, in conjunction with in-house counsel and PPAV executive director.
• Monitor and report on current events, updated messaging and newsworthy headlines to the Director of Administrative Operations and other relevant internal and external stakeholders.
• Maintain VLPP and PPAV's websites and online presence including social media and website. Collaborate with various departments to ensure that content is correct and timely.
• Work closely with the Executive Director of PPAV to engage followers in PPAV’s advocacy and public policy initiatives through targeted mailings, e-mails, and social media campaigns.
• Regularly and systematically review all components of the VLPP and PPAV communications plans to ensure quality standards; proactively seek, compile and report on feedback from constituents.
• Actively participate in community events and serve on appropriate committees, as requested.

• Full time, approximately 40 hours per week; Candidates must be available to work outside of typical office hours to attend special events, which may include evenings and weekends.
• Travel across the Commonwealth of Virginia will be required for this position
• Pay for this position starts between $88,849 - $104,528 annually