Director of Digital Customer Experience

• Digital Growth Leadership: Own the Healthy Rewards membership acquisition, retention, and engagement through app, web, and digital media ecosystems.
• Leverage CRM, personalization, and automation to deepen guest loyalty and increase frequency.
• Omnichannel Experience Optimization: Develop and execute a seamless, frictionless guest journey from digital discovery to in store fulfillment. Partner cross functionally to eliminate barriers across ordering, payment, pickup, and loyalty redemption experiences.
• Data Driven Decision Making: Craft and leverage data into actionable insights. Partner with Business Insights and Finance to measure the effectiveness of campaigns, optimize spend, and inform strategic decisions that drive guest lifetime value.
• Loyalty & CRM Management: Lead the loyalty product roadmap and marketing automation strategy. Collaborate with Punchh, Olo, and Braze (or relevant partners) to deliver timely, relevant communications and rewards that motivate behavior change.
• Digital Operations & Franchise Enablement: Lead execution of national and local campaigns, ensuring consistent digital activation and reporting. Provide scalable tools, training, and templates that empower local marketing success.
• Agency & Vendor Management: Manage multiple external partners including loyalty, media, SEO, and app development vendors to ensure alignment with business goals, brand standards, and digital performance KPIs.
• Cross Functional Collaboration: Work closely with Marketing, Operations, IT, and Finance to align initiatives, ensure systemwide readiness, and deliver unified brand experiences that drive sales and loyalty.
• Budget & Performance Accountability: Track and manage digital marketing budgets and KPIs, balancing short term performance with long term brand growth. Ensure transparency and ROI across all initiatives.

• Excellent communication skills, capable of engaging with all levels of the organization.
• Strong analytical and problem-solving abilities with keen eye for marketing performance.
• Self-starter with ability to work independently.
• Friendly attitude in the face of adversity.
• Ability to thrive in a fast-paced environment while managing multiple projects.
• Ability to work cross-functionally and to coordinate communication across diverse work groups.
• Collaborative leader who values teamwork over individual recognition.
• Deep understanding of social media platforms, content strategies, and best practices.
• Promote the culture, values, and mission of Smoothie King.

• A Bachelor’s degree in Marketing, Advertising, or Digital, preferred.
• At least five (5) years’ experience working in marketing-based roles in consumer marketing, retail, hospitality, and/or media field.
• Minimum five (5) years’ managerial experience.
• Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint, Excel).
• QSR experience highly preferred.
• Personal passion for health and fitness is a plus.

Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work.

Our Mission

Inspire people to live a healthy and active lifestyle.

Our Vision

We make the world a better place by nourishing healthy habits.