Director of Digital Marketing

Provides strategic leadership for all digital marketing, digital transformation, and patient engagement initiatives. Leads high-impact digital growth strategies to enhance patient acquisition, experience, and brand leadership.

Responsibilities

Brand & Reputation

• Defines and leads enterprise digital marketing and transformation strategy aligned with organizational vision across all centers of excellence.
• Drives omnichannel patient acquisition, engagement, and retention strategies using data-driven insights.
• Oversees full digital ecosystem including websites, CRM, marketing automation, and integrations.

Growth & Partnerships

• Directs large-scale digital campaigns across SEO, SEM, PPC, social media, and content platforms.
• Drives patient experience enhancements through digital touchpoints and journey optimization.
• Builds strategic partnerships with global agencies, technology providers, and healthcare platforms.

Governance, Compliance & Risk

• Establishes governance frameworks for digital marketing performance, ROI, and KPI tracking.
• Works with Quality & Governance teams to integrate patient experience into performance indicators.

People & Financial Leadership

• Promotes a culture of accountability, creativity, and excellence.
• Manages budgets ensuring efficiency, ROI, and financial governance.

Qualifications

Qualifications & Skills:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• Master's Degree in Business Administration (MBA), Marketing, or Innovation preferred.
• Certifications in digital transformation, brand management, or customer experience preferred.

Professional Experience:

• Minimum 10 years of progressive experience in digital marketing with at least 3 years in leadership roles.
• Proven track record in digital transformation and large-scale marketing initiatives.
• Knowledge of brand strategy, corporate communications, and reputation management in service-driven sectors.
• Knowledge of UAE healthcare regulations, accreditation standards, and patient experience frameworks.
• Skills in strategic planning, growth initiatives, and partnership development.
• Skills in digital transformation, CRM, marketing automation, and omnichannel engagement.
• Ability to influence and inspire at executive level, translating strategy into measurable outcomes.