Digital Growth Strategist – Forex & Financial Services

Job Summary

A leading organization in the forex and financial services industry is seeking a highly strategic and performance-driven Digital Growth Strategist to lead end-to-end digital growth initiatives. This role goes beyond execution — we are looking for someone who can design, implement, and scale growth strategies, combining deep expertise in performance marketing with a strong understanding of customer behavior in the forex/remittance ecosystem.

Key Responsibilities

Growth Strategy & Planning

• Develop and execute comprehensive digital growth strategies aligned with business goals, focusing on customer acquisition, retention, and revenue growth.
• Identify new growth opportunities across forex, remittance, and financial services segments.
• Build and optimize customer funnels, from awareness to conversion and retention.

Performance Marketing

• Lead and manage performance campaigns across platforms such as Google Ads, Meta Ads, YouTube, and programmatic channels.
• Optimize campaigns for CPA, ROAS, and LTV, ensuring maximum ROI.
• Continuously test and scale campaigns using A/B testing, audience segmentation, and creative optimization.

Forex Market Understanding

• Apply knowledge of forex trends, currency movements, and customer behavior to craft targeted campaigns.
• Align marketing strategies with forex products, exchange rate trends, and seasonal demand patterns.

Data-Driven Decision Making

• Analyze campaign and user data using tools like Google Analytics, CRM systems, and BI tools.
• Track and report on key KPIs such as CAC, conversion rates, retention rates, and revenue contribution.
• Use insights to refine strategies and improve campaign performance.

Customer Acquisition & Retention

• Develop innovative strategies for lead generation and customer acquisition in competitive forex markets.
• Design and implement retention, loyalty, and referral programs.
• Improve user journey and experience across digital platforms.

Collaboration & Leadership

• Collaborate with sales, product, and operations teams to align growth initiatives.
• Work with creative teams to develop high-converting ad creatives and messaging.
• Stay updated with industry trends, competitor strategies, and regulatory changes in the forex domain.

Key Requirements

• Bachelor’s degree in Marketing, Business, Finance, or related field (MBA preferred).
• 5+ years of experience in digital marketing and growth strategy, preferably in forex, fintech, or financial services.
• Strong expertise in performance marketing platforms (Google Ads, Meta, etc.).
• Proven ability to build and scale growth strategies, not just execute campaigns.
• Solid understanding of forex/remittance business models and customer segments.
• Proficiency in analytics tools (Google Analytics, Data Studio, CRM platforms).
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Experience in UAE/GCC forex market or international remittance services.
• Knowledge of SEO, ASO, and marketing automation tools.
• Familiarity with compliance and regulations in financial services marketing.

What We’re Looking For

• A strategic thinker, not just a campaign executor
• Someone who understands numbers, customers, and markets deeply
• A professional who can drive measurable growth and innovation in a competitive financial landscape

Job Type: Full-time

Pay: Up to AED10,000.00 per month

Work Location: In person