SEO and Digital Marketing specialist

Key responsibilities:

Search Engine Optimization (SEO, AEO & GEO):

• Conduct keyword research, competitor analysis, and on-page/off-page optimization.
• Manage technical SEO audits and implement best practices to improve website ranking.
• Optimize content for multilingual audiences, with a focus on Arabic and English.
• Apply AEO techniques to optimize content for voice search, featured snippets, and AI-driven answers.
• Implement GEO (Generative Engine Optimization) strategies to enhance discoverability in Google SGE, Bing Copilot, ChatGPT, and other AI-powered search engines.

Search Engine Marketing (SEM) & Paid Campaigns:

• Plan and manage PPC campaigns (Google Ads, Display, Retargeting).
• Optimize ad spend and track ROI across digital channels.

Social Media & Content Marketing:

• Develop and manage content strategies across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
• Monitor engagement, manage community interactions, and support brand positioning.
• Collaborate with designers and content creators for compelling campaigns.

Analytics & Reporting:

• Use tools such as Google Analytics, Google Tag Manager, and Search Console to measure performance.
• Provide monthly reports with actionable insights and recommendations.

Digital Growth & Strategy:

• Identify new trends, platforms, and opportunities to increase digital visibility.
• Support lead generation activities and digital funnels.

Requirements (Qualifications/Experience/Competencies)

Requirements (Qualifications/Experience/Competencies)

Bachelor’s degree in marketing, Communications, Business, or related field.

• 2-3 years of proven experience in SEO and digital marketing (agency or in-house).
• Strong knowledge of SEO/SEM tools (Google Analytics, SEMrush, Ahrefs, Moz, Google Ads, Facebook Ads Manager).
• Excellent written and verbal communication skills in English.
• Arabic language proficiency is highly preferred.
• Strong analytical, problem-solving, and project management skills.
• Knowledge of the UAE and GCC digital landscape is a plus

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