Director of Digital Marketing

THE ROLE: The Director of Digital Marketing is responsible for managing the digital engine that creates qualified leads. This position will run web, paid media, organic search, and lifecycle marketing as one connected omnichannel system, with a clear line of sight from spend to pipeline. This position partners directly with the VP of Sales and Field Marketing to close the loop between digital activity and on-the-ground conversion.

DAY IN THE LIFE:

• Set the omnichannel roadmap with TJH.com as the centerpiece. Ensure Web, paid, organic, and lifecycle are designed as one experience.
• Drive ongoing CRO across the digital ecosystem through structured testing, heatmap analysis, and journey mapping.
• Define information architecture, conversion paths, content strategy, and performance instrumentation for the website.
• Partner with our AOR and Web Dev teams on technical SEO, page speed, accessibility, and continuous improvement.
• Oversee paid search, paid social, programmatic, and emerging channels through the agency.
• Own budget allocation across channels and product lines based on performance signals.
• Build campaign frameworks that work across our four product lines and across multiple regions.
• Architect the full lifecycle program: top-of-funnel nurture, mid-funnel education, late-stage activation, post-close advocacy.
• Own the segmentation logic, the data flows, and the content cadence that powers it.
• Work with the VP of Sales on lead scoring and handoff criteria. Work with Field Marketing on the closed loop that tells us which digital touches moved leads to close.
• Manage SEO strategy: keyword architecture, content roadmap, technical health, local SEO across our markets.
• Own the operational backbone: CRM, marketing automation, analytics, attribution, tag management.
• Partner closely with IT on systems, data, and integrations.
• Lead a small internal team of marketing professionals.
• Partner with the VP of Sales on shared metrics and shared accountability for conversion.

WHAT YOU’LL NEED:

• Bachelor's degree in Marketing or equivalent experience.
• 8+ years in digital marketing, including 3+ in a leadership capacity.
• Track record running paid media oversight, lifecycle, SEO, and web as connected disciplines.

WHAT WILL SET YOU A PART:

• Demonstrated ability to run paid media oversight, lifecycle, SEO, and web as connected disciplines.
• Deep fluency with marketing automation platforms, CRM (Salesforce), analytics, and attribution tooling.
• Demonstrated experience leading agency and vendor relationships at scale.
• Ability to build lifecycle programs that produced measurable pipeline impact.

#LI-Hybrid

The compensation range for this role is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Thomas James Homes is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.