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Director of Digital Media Strategy (Legislative Senior Aide I, Grade N18)
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About the Position
WHO WE ARE
Montgomery County, MD Councilmember Evan Glass (D-At Large) is seeking a creative, strategic, and digitally fluent Director of Digital Media Strategy (Legislative Senior Aide I (Download PDF reader)) to lead the office’s day-to-day social media. This is a hands-on role focused on creating daily digital content – posts, reels, and graphics – that explain policy, highlight the Councilmember’s work in the community, and connect residents to their local government. This role also leads the drafting of the office’s biweekly newsletter and core written materials, including certificates, proclamations, and community-facing communications.
WHO WE ARE LOOKING FOR
The ideal candidate is a strong writer and visual storyteller who is comfortable working independently, understands how to tailor content for different platforms, and is excited to engage residents online. This position also requires being in the community with the Councilmember, which may include evenings and weekends.
What You'll Be Doing
- Lead the Councilmember’s digital communications strategy, including daily management of content across social media platforms.
- Draft compelling, accessible content including press releases, bi-weekly newsletters, social media posts, talking points, proclamations, op-eds, and more.
- Produce and edit videos, graphics, and photography to support policy storytelling and public engagement.
- Monitor news and public conversations relevant to Montgomery County and identify proactive communications opportunities.
- Respond to media inquiries and coordinate press events and interviews.
- Work closely with the Councilmember, Chief of Staff, and legislative team to ensure messaging reflects the Councilmember’s values and policy priorities.
To be considered for this position, candidates must complete all application materials including: 1) Cover letter, 2) Resume, 3) Three references, 4) A brief press-focused writing sample, and 5) Two sample social media graphics.
Minimum Qualifications
Education: Graduation from an accredited college or university with a Bachelor’s Degree.
Equivalency: An equivalent combination of education and experience may be substituted.
Preferred Criteria, Interview Preferences
Interview preference criteria will be used pertaining to:
- Three (3) plus years of professional experience in communications, digital media, or earned media, preferably in an elected official’s office, public affairs, advocacy, or community engagement role.
- Demonstrated experience creating and publishing daily social media content, including posts, short-form videos, and graphics that tell a clear, engaging story.
- Exceptional writing and editing skills, with experience producing a range of public-facing materials such as newsletters, certificates, proclamations, talking points, and general correspondence.
- Proficiency with digital content tools, including Canva and video editing platforms.
- Strong editorial judgment and ability to communicate clearly, accurately, and respectfully in a public-facing role.
- Passion for local news, social media, and community conversations to help identify timely and relevant engagement opportunities.
- Experience supporting or coordinating media inquiries and press activities, as needed.
- Proven ability to collaborate effectively with senior leadership and cross-functional teams to ensure messaging aligns with policy priorities and ongoing work.
- Ability to work efficiently in a fast-paced environment and manage multiple priorities.
IMPORTANT INFORMATION
The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.
Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.
MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference.
All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.
This will establish an Eligible List that may be used to fill both current and future vacancies.
If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.
Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.
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