Director of E-Commerce

Location: Lancaster, PA (On-site)
Employment Type: Full-Time | Exempt

About Us

Primitives by Kathy (PBK) is a leading designer and distributor of gifts and home décor. We’ve built our reputation on creativity, innovation, and exceptional customer experiences. As we continue to expand across wholesale, retail, and online marketplaces, we’re seeking a highly motivated Director of E-Commerce to take our digital business to the next level.

Position Overview

The Director of E-Commerce will be responsible for driving digital sales growth, enhancing brand visibility, and optimizing the customer journey across all e-commerce platforms. This role oversees our wholesale (B2B) and direct-to-consumer (B2C) websites, marketplace channels (Amazon, Faire), and drop-ship programs (Wayfair, Chewy, Kohl’s, and others).

You will manage and mentor our e-commerce team, including an E-Commerce Specialist, a Web Application Process Manager, and our internal Amazon Account Manager. In addition, this role works closely with external partners that support Amazon marketplace marketing, digital campaign execution, and SEO optimization to ensure PBK’s online business continues to grow and operate at peak performance.

The ideal candidate is both a strategic thinker and a hands-on leader who thrives on improving performance, discovering efficiencies, and building long-term growth strategies.

Key Responsibilities

• Develop and execute long-term e-commerce strategies aligned with company goals.
• Drive sales growth across wholesale websites, retail sites, marketplaces, and drop-ship programs.
• Oversee daily e-commerce operations with a focus on performance, usability, and customer satisfaction.
• Lead and mentor the e-commerce team, fostering a high-performance and collaborative culture.
• Manage product content, listings, promotions, and performance across Amazon and other marketplaces.
• Collaborate cross-departmentally with Sales, Marketing, IT, Merchandising, Creative, Inventory, and Warehouse teams.
• Partner with internal and external teams to drive marketplace performance, digital campaigns, and organic visibility.
• Oversee SEO, site merchandising, taxonomy, attributes, and product data accuracy.
• Use analytics and reporting tools to monitor KPIs, track ROI, and identify growth opportunities.
• Stay informed on industry trends, digital commerce regulations, and emerging technologies.

Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, or related field.
• 7+ years of progressive experience in e-commerce leadership, digital marketing, or marketplace management.
• Proven success driving online sales growth across wholesale and B2C channels.
• Strong knowledge of Amazon Vendor Central and Seller Central, including PPC campaigns and optimization.
• Experience managing and growing B2C drop-ship programs with large retailers (e.g., Wayfair, Chewy, Kohl’s).
• Demonstrated ability to lead and mentor high-performing teams.
• Excellent communication, organizational, and project management skills.
• Strong analytical mindset with experience using e-commerce analytics and reporting platforms.

Preferred Experience

• Familiarity with AI-driven e-commerce strategies, such as automated advertising, personalized product recommendations, dynamic pricing, and predictive analytics.
• Success managing multiple third-party partners to optimize e-commerce growth and efficiency.
• Experience in the gift, seasonal, or home décor industry.

Why Join Us?

At PBK, you’ll be part of a creative, passionate, and collaborative team that values innovation and excellence. We offer a dynamic work environment, competitive compensation, and opportunities to make a significant impact as we continue to grow our digital presence.