Director of eCommerce (Temporary)

The Director of eCommerce (Temporary) will play a significant role in building a best‐in‐class global eCommerce website and creating a superior home décor shopping experience. This role will be accountable for driving and monitoring our webstore performance via effective merchandising, A/B testing, personalization, and optimization projects. This person will be a key stakeholder in the creation of the eCommerce roadmap and a key contributor to our company roadmap and annual priorities.

The Director of eCommerce (Temporary) will work closely with Product Management, UI/UX, Marketing, and Creative teams to build a conversion‐driven website design that supports the brand vision and seasonal campaigns and proves our brand value to our shoppers. This person will also work closely with Product Management and Technology teams to identify technology, processes, eCommerce software, and feature improvements that contribute to the overall growth and profitability of the business.

This position reports to the VP of eCommerce and is based in our Redwood City office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll do:

• Guide and support a global team of eCommerce Merchandisers to deliver best in class shopping experiences on our international sites
• Oversee development of eCommerce site strategies including navigation, landing experiences, site search, and other tactical plans that will help meet and exceed conversion, revenue and profitability goals
• Participate in evaluating tool and systems opportunities that drive eCommerce features and efficiencies, including use of technology to deliver a best‐in‐class personalized merchandising experience
• Oversee eCommerce day‐to‐day responsibilities, including:
• Drive improvement for key page/category metrics (conversion, bounce, exit, revenue, engagement, etc.) through the optimization of online merchandising that enhances overall customer experience
• Drive innovation and optimization through testing and application of eCommerce best practices
• Monitor, meet, and report on eCommerce KPI's (conversion, bounce/exit, cart abandon, RPV, brand/category revenue, etc.) across devices, pages, and customer segments, and be able to explain the business drivers behind fluctuations in these metrics
• Collaborate with the Marketing, SEO, Merchants, Pricing, and Planning teams to define business goals for our brands to align on strategies that drive growth
• Partner with Creative by contributing to creative briefs, reviewing creative concepts against business goals, and identifying asset requirements
• Partner with Merchandising (physical product) to ensure that product goals and benefits are being translated onto our site in a way that is consistent with their strategies
• Partner with Product Management and Technology teams to ensure technical support for the execution of eCommerce projects and website operations
• Provide input for prioritization of eCommerce projects, bug fixes, and maintenance tasks that go to Website Operations, Creative, and/or Technology teams

What you bring to the table:

• 14+ years of experience in eCommerce/Retail
• Exceptional analytical skills required
• Prior experience managing teams required; remote management preferred
• Ability to influence across functions and communicate across levels
• Prior experience in leading cross functional projects
• Experience in working with Creative, Product Management and/or Technology teams
• Bachelor’s Degree in Merchandising, Economics, General Business Management or equivalent

Notes: This is a temporary position, expected to work 40 hours per week and last through January 2026.

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay rate for this position is: $77-97 per hour.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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All your information will be kept confidential according to EEO guidelines.