Director of Growth Marketing

Position Summary:

The Director of Growth Marketing leads the strategy and execution of data-driven marketing initiatives designed to accelerate organizational growth across the mortgage lifecycle. This role focuses on consumer acquisition, sales recruiting pipelines, and the optimization of digital and automated marketing channels. It requires a strategic yet hands-on leader who can translate insights into scalable campaigns, strengthen brand presence, support market expansion, and partner cross-functionally to advance business goals within a regulated financial services environment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
• 7 years of progressive marketing experience, including leadership in growth, digital, or performance marketing within a fast-paced environment.
• Strong background in digital performance marketing across paid, organic, and AI-driven channels (chatbots, GPT workflows, SMS, voice agents, etc.).
• Proficiency with CMS platforms, CRM systems, and marketing automation tools.
• Advanced analytical skills with experience in marketing analytics, attribution models, and reporting tools (e.g., Google Analytics, PowerBI).
• Experience managing marketing campaigns that support sales recruitment or talent acquisition (preferred).
• Strong project management skills with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced environment.
• Excellent communication, leadership, and stakeholder-management abilities.
• Familiarity with compliance requirements in mortgage or regulated financial services marketing (preferred).

Essential Job Functions include, but are not limited to:

• Develop and execute growth marketing strategies to drive consumer acquisition and support sales recruitment.
• Lead digital performance marketing across paid search, social, display, SEO, email, and emerging AI-driven channels.
• Optimize campaigns for conversion, scalability, cost efficiency, compliance, and ROI.
• Use analytics and market research to identify growth opportunities and strengthen recruiting funnels.
• Manage CRM-based, multi-channel campaigns (email, content, digital, social) to increase engagement and retention.
• Conduct A/B testing and performance analysis to refine strategies, improve targeting, and enhance user experience.
• Ensure all marketing activities comply with mortgage industry regulations and company policies.
• Monitor industry trends, competitive positioning, and regulatory changes to keep marketing strategies modern and compliant.
• Partner with Sales, Product, Analytics, and Technology teams to align marketing programs with organizational priorities.
• Collaborate with the Marketing leadership team to drive creativity, accountability, and continuous improvement.
• Oversee channel performance dashboards, reporting processes, and attribution models to support executive decision-making.
• Guide content strategies that support borrower education, lead nurturing, and sales enablement.
• Identify and implement new marketing technologies, automation tools, and AI solutions to streamline operations.
• Manage vendor relationships, budgets, and timelines for all assigned marketing initiatives.
• May supervise 1-10 employees, ensuring reliable attendance and punctuality
• Perform additional duties as needed, with occasional overtime and travel.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with a job.

Working Conditions Information:

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is often required to walk; use hands to finger, handle, or operate computers, objects, tools, or controls; and reach with hands and arms. Specific vision abilities this job requires include close vision and the ability to adjust focus.

This job description is not a contract of employment. The employer, in its sole discretion, may modify or adjust the position to meet the organization’s changing needs.

NFM Lending, LLC. is an equal-opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. NFM believes success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

The range provided reflects the expected compensation for this role and is considered a general guideline. Actual compensation will be decided based on factors such as geographic location, skills, education, experience assessed during the interview process, and internal pay equity. Compensation may also include incentives such as per-file bonuses and discretionary bonuses as applicable to the role.

Qualifying employees are eligible to participate in our Total Rewards program. Additional information can be found by clicking on the following link: Benefits and Total Rewards