Director of Influencer and Creator Partnerships

Position Title: Director of Influencer & Creator Partnerships

Department: Marketing

Reports To: Executive Director of Influencer & Creator Partnerships

Location: US Remote

Objective

TrulyFree.com is seeking a strategic, growth-oriented Director of Influencer & Creator Partnerships to lead and scale a high-performing affiliate and creator ecosystem. This leader will own the vision, structure, and performance of the influencer/creator channel—transforming it into a primary driver of customer acquisition, brand affinity, and revenue.

This role will oversee Affiliate Managers and related team members, while also directly contributing to high-impact partnerships. The ideal candidate is both a builder and operator—someone who can architect a best-in-class creator program while also rolling up their sleeves to unlock immediate growth through existing relationships and innovative partnership strategies.

Key Outcomes (Success Looks Like)

Creator/affiliate channel becomes a top-tier revenue driver

• Scalable systems for recruitment, onboarding, and activation
• High retention and engagement across top-tier creators
• Strong pipeline of new creators sourced through both team and leadership network
• Clear performance visibility and ROI optimization across all partnerships
• A motivated, high-performing team of Affiliate/Creator Managers

Major Duties and Responsibilities

1. Strategic Leadership & Program Ownership

Define and execute the overarching strategy for TrulyFree.com’s influencer, creator, and affiliate ecosystem.

• Build a scalable program that balances short-term revenue wins with long-term brand equity.
• Establish clear KPIs (revenue, CAC, engagement, retention, creator LTV).
• Partner with the Executive Director of Marketing to align influencer strategy with broader growth initiatives.

2. Team Leadership & Development

Lead, coach, and scale a team of Affiliate/Influencer Managers.

• Set performance expectations and create a culture of ownership, hustle, and results.
• Implement training, playbooks, and systems that enable consistent execution across the team.
• Recruit top talent with strong creator networks and performance marketing experience.

3. Creator Ecosystem Growth & Recruitment Strategy

Architect and oversee scalable systems for sourcing and recruiting high-performing creators.

• Leverage personal network and industry connections to unlock high-value partnerships quickly.
• Guide team in identifying creators with strong brand alignment and conversion potential.
• Develop partnerships with creator agencies, platforms, and networks.

4. Program Structure, Offers & Monetization

• Design and evolve commission structures, incentives, and tiered rewards programs.
• Ensure offers are competitive, compelling, and aligned with both creator motivation and company margins.
• Continuously test and optimize monetization strategies to improve ROI and creator engagement.

5. Performance Management & Optimization

• Establish reporting frameworks to track creator and campaign performance.
• Analyze data to identify trends, opportunities, and inefficiencies.
• Drive a culture of test-and-learn experimentation across platforms, formats, and offers.
• Present regular performance insights and strategic recommendations to executive leadership.

6. Cross-Functional Collaboration

• Partner with:
  • Marketing & Growth on campaign alignment and acquisition goals
  • Creative/Content teams to develop high-converting creator assets
  • Product & Merchandising to align offers with creator audiences
• Ensure creator campaigns are integrated into broader marketing initiatives.

7. Brand Stewardship & Creator Experience

Ensure all creator partnerships reflect Truly Free’s mission, voice, and values.

• Build a best-in-class creator experience (white-glove onboarding, communication, support).
• Develop community-building initiatives (events, exclusive drops, recognition programs).
• Balance brand consistency with creator authenticity.

8. Innovation & Channel Expansion

• Identify and test emerging platforms, tools, and partnership models.
• Explore new growth opportunities (e.g., ambassador programs, UGC pipelines, co-branded collaborations).
• Stay ahead of trends in the creator economy and affiliate marketing landscape.

Qualifications

Education:

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

Experience:

• 7–10+ years in influencer marketing, affiliate marketing, or creator partnerships
• 3–5+ years in a leadership or team management role
• Proven track record of scaling influencer/affiliate programs into significant revenue channels

Network:

• Strong, active network of creators, influencers, and/or agencies
• Ability to immediately activate high-value partnerships

Skills & Competencies:

• Deep expertise in creator monetization and social platforms (TikTok, Instagram, YouTube, etc.)
• Strong leadership and team development capabilities
• Data-driven decision-making with experience in affiliate platforms (Impact, PartnerStack, etc.)
• Exceptional communication and negotiation skills
• Strategic thinker with a bias toward execution and results
• Entrepreneurial mindset with a “builder” mentality

Work Environment

This is a remote role with high cross-functional collaboration across marketing, creative, and product teams. The position requires a balance of strategic thinking and hands-on execution in a fast-paced, growth-focused environment.

Summary

The Director of Influencer & Creator Partnerships is a critical leadership role responsible for turning Truly Free’s creator ecosystem into a powerful, scalable growth engine. This role will build the strategy, lead the team, and drive the partnerships that amplify the brand through trusted voices.

If you are a builder, connector, and performance-driven leader who thrives at the intersection of relationships and revenue—this is your opportunity to create something exceptional.