Director of Marketing

Behavioral Framework – the leading provider of ABA therapy to children diagnosed with autism in the DMV area – is looking for a Director of Marketing.

Essential Functions

Strategy & Development

• Design and implement comprehensive marketing, communications, and public relations strategies aligned with organizational goals.

• Establish and track key performance indicators (KPIs) to measure and optimize marketing effectiveness.

• Develop and manage the annual marketing budget in collaboration with the Vice President of Client Experience.

• Anticipate market trends, evaluate performance, and provide data-driven recommendations to leadership.

Execution & Oversight

• Oversee development and management of all marketing initiatives, including:

  • Website and digital presence

  • Social media strategy and execution

  • Content creation and marketing campaigns

  • SEO/SEM optimization

  • Public relations

  • Event selection, planning, and production

  • Employer branding, recruitment marketing, and employee engagement initiatives

  • Collateral and print materials

• Ensure all marketing materials are accurate, clear, consistent, and high quality.

• Select, retain, and manage staff, vendors, and contractors to execute initiatives.

• Support professional development and performance management of direct reports.

Leadership & Collaboration

• Serve as a member of the organization’s leadership team, actively contributing to strategic direction and decision-making.

• Partner with the Vice President of Client Experience to align marketing initiatives with organizational objectives.

• Build and maintain strong relationships across departments to ensure marketing strategies support enterprise-wide needs.

• Uphold and enhance the company’s reputation as a leader in the field.

Competencies

• Strategic Thinking & Judgment – Demonstrates foresight, sound decision-making, and the ability to anticipate opportunities and challenges.

• Communication Excellence – Exceptional written and verbal communication; clear, persuasive, and adaptable to varied audiences.

• Execution & Accountability – Skilled at translating ideas into actionable plans, managing multiple priorities, and delivering results on time.

• Adaptability & Resilience – Thrives in fast-paced, changing environments; remains composed under pressure.

• Collaboration & Team Leadership – Builds strong internal and external relationships, fosters teamwork, and supports others’ success.

• Customer Orientation – Proactively unLeadership & Collaboration

• Serve as a member of the organization’s leadership team, actively contributing to strategic direction and decision-making.

• Partner with the Vice President of Client Experience to align marketing initiatives with organizational objectives.

• Build and maintain strong relationships across departments to ensure marketing strategies support enterprise-wide needs.

• Uphold and enhance the company’s reputation as a leader in the field.

• Understands the needs of internal and external stakeholders and tailors strategies to meet them.

• Results Orientation – Demonstrates consistent achievement of goals, with a focus on measurable impact and continuous improvement.

Knowledge, Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field required.

• Minimum 5 years of progressive marketing experience; at least 1 year in a management or leadership role preferred.

• Proven success leading multi-channel marketing campaigns, including PPC, social media, content, and email marketing.

• Experience aligning marketing initiatives to revenue growth and business objectives.

• Strong background in brand management, event marketing, and public relations.

• Exceptional analytical, organizational, and project management skills.

Salary: $100,000 - $120,000

EOE

Behavioral Framework is committed to equitable treatment for all employees, clients, and their families. We welcome and respect the diversity of the families we serve, and we focus our organizational efforts to build a culture of respect, dignity, fairness, caring, equality, and self-esteem.

We believe our strength comes from the shared experiences of our employees, clients, and community. We pride ourselves on serving a diverse population and always seeking to hire, retain, and promote from a wide variety of backgrounds.

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