Director of Marketing

Job Summary:
As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that supports the company’s business goals. You will lead a talented team of marketing professionals, collaborate across departments, and work closely with senior leadership to drive revenue growth and strengthen our market position.

Essential Duties and Responsibilities:

• Strategy Development: Design and implement a multi-channel marketing strategy that aligns with the company’s objectives.
• Brand Management: Build and maintain a strong, consistent brand through a wide range of online and offline marketing channels.
• Lead Generation: Develop and execute lead generation campaigns to drive business growth and increase market share.
• Team Leadership: Manage, mentor, and inspire the marketing team, ensuring the successful execution of marketing campaigns.
• Digital Marketing: Oversee all digital marketing efforts including SEO/SEM, email, social media, and display advertising campaigns.
• Content Strategy: Develop and manage a robust content strategy that drives engagement, supports sales, and strengthens the brand.
• Analytics & Reporting: Measure and report on the performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize results.
• Market Research: Stay updated on market trends, consumer insights, and competitor activities to inform strategic decisions.
• Partnerships & PR: Foster strategic partnerships and oversee public relations efforts to enhance brand visibility.

Required Skills/Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 7+ years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Expertise in digital marketing, SEO/SEM, marketing automation, and data analytics.
• Exceptional communication and interpersonal skills.
• Ability to think strategically and analytically.
• Experience managing budgets and external agencies.
• Valid Driver's License

What We Have to Offer:

• Medical, Dental, Vision, Disability and Life Insurance
• Employee Wealth Program
• 401K Plan
• Generous PTO
• Growth Opportunities