Director of Marketing

Director of Marketing – Discovery Management Group

Location: Remote - Eastern or Central Standard Time (Ideal Locations: Tampa, FL, Chicago, IL or Boston, MA)

Compensation: $100K-$120K Base plus bonus potential of up to 20% of base salary, paid annually (pro-rated for partial years)

Travel: Minimal <10%

Discovery Senior Living is seeking an experienced Director of Marketing to lead marketing strategies for Discovery Management Group (DMG) communities across the U.S. This role will drive lead generation, oversee community marketing plans, manage investor relations, and develop integrated campaigns that support occupancy goals and build brand awareness.

We are looking for a strategic, analytical marketing leader who can:

• Develop and execute quarterly/annual marketing plans to drive lead generation across multiple communities.

• Analyze channel performance, track ROI, and present findings to senior leadership and investment partners.

• Partner with regional sales, SMEs, and STAT Marketing to create integrated campaigns that address market opportunities and sales objections.

• Partner with the Paid Media and Web Experience Teams on digital advertising and awareness efforts.

• Manage marketing budgets, P&L reporting, forecasting, and monthly financial recaps.

• Develop community-level marketing support materials and social media initiatives.

• Serve as a trusted advisor for community leadership, providing insights into competitive landscape and differentiators.

Your Role: Director of Marketing

As Director of Marketing, you’ll lead community lead generation marketing initiatives that strengthen occupancy performance, deliver measurable ROI, and align with enterprise-wide strategic priorities. You’ll also serve as the marketing representative for investor relations and financial presentations.

What You’ll Do

Strategic Marketing Leadership

• Develop and manage annual/quarterly community marketing plans.

• Provide competitive analysis and market insights to drive strategy.

• Present marketing performance at company-wide and investor meetings.

Campaigns & Digital Marketing

• Partner with STAT Marketing to create robust campaigns.

• Partner with the Paid Media and Web Experience Teams on digital advertising, web and SEO-rich strategies.

Budget & Performance Reporting

• Manage community and divisional marketing budgets.

• Track monthly lead generation performance and ROI by channel.

• Report on marketing KPIs including cost per lead, cost per move-in, and cost per channel.

Community-Level Support

• Partner with community leaders on special events, grand openings, and open houses.

• Oversee social media engagement and review responses

• Ensure brand consistency across all communities and campaigns.

What You Bring

• Bachelor’s degree in Marketing or related field preferred.

• 7+ years of proven marketing experience (senior living, healthcare, real estate, or agency preferred).

• Experience in lead generation, analysis, and ROI reporting.

• Strong understanding of digital marketing, including websites, advertising, and social media.

• Minimum 4 years of analysis and reporting experience.

• Budget management, forecasting, and P&L reporting skills.

• Excellent writing, grammar, and copywriting abilities.

• Strong communication and presentation skills with experience presenting to senior leadership and investors.

• Ability to thrive in a fast-paced, high-growth environment with strong attention to detail.

• Proficiency in Microsoft Office and CRM systems.

Why Join Us?

• Competitive pay with performance-based bonus opportunities.
• Full benefits package: medical, dental, vision, PTO, holidays, 401(k) with match, and more.
• Additional perks: paid training and growth opportunities, early access to earned wages, wellness programs, and volunteer time off.
• Work in a purpose-driven, resident-first environment.
• Be part of a collaborative and innovative marketing team.

Benefits You’ll Enjoy:

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer: We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy: We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning: We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.