Director of Marketing

Director of Marketing

Position Overview

The Director of Marketing will lead the overall marketing strategy, brand management, and communications for all divisions under Inch & Co. This includes real estate, construction, landscaping, development, property management, holdings, and the golf course. The Director will be responsible for aligning marketing initiatives with company goals, building a consistent brand identity across multiple industries, and driving growth through innovative campaigns, digital marketing, and strategic partnerships.

Key Responsibilities

Strategy & Leadership

Develop and execute a comprehensive marketing strategy that supports growth and visibility across all company divisions.
Partner with executive leadership to align marketing initiatives with business goals.
Build, mentor, and manage an internal marketing team and coordinate with external agencies/vendors as needed.
Oversee marketing budgets, reporting, and ROI analysis.

Brand & Communications

Ensure brand consistency across all divisions while tailoring messaging to specific audiences (homeowners, tenants, investors, customers, community partners).
Manage internal and external communications, including press releases, public relations, community engagement, and media relations.
Develop and maintain marketing materials, presentations, and collateral.

Digital & Advertising

Lead digital marketing efforts including website management, SEO/SEM, paid ads, email campaigns, and social media presence.
Oversee content creation (blogs, videos, photography, newsletters) to showcase company projects, services, and culture.
Monitor analytics to optimize campaigns and maximize reach and engagement.

Sales & Business Development Support

Partner with sales and business development teams to provide tools, presentations, and campaigns that drive lead generation.
Support proposal development and RFP responses with compelling marketing content.
Coordinate events, sponsorships, and networking opportunities to increase brand visibility.

Cross-Divisional Focus

Real Estate: Market residential and commercial properties, promote listings, and support real estate agents.
Construction & Development: Showcase projects, highlight expertise, and promote capabilities to potential clients.
Landscaping & Property Management: Develop campaigns to attract and retain clients while strengthening reputation for quality service.
Golf Course & Hospitality: Drive membership sales, event bookings, and community engagement.
Holdings/Corporate: Maintain a professional corporate identity that reflects stability, innovation, and growth.

Qualifications

5+ years of progressive marketing experience, with at least 3+ years in a leadership role.
Proven success in multi-industry or multi-division organizations.
Strong knowledge of digital marketing, branding, and content strategy.
Excellent leadership, communication, and project management skills.
Ability to balance strategic vision with hands-on execution.

What We Offer

Health, Vision and Dental Insurance
Paid Time Off
401K with company match
Opportunity to work alongside the leadership of a multi-division organization
Exposure to diverse industries and high-level business operations
Growth potential within a dynamic and entrepreneurial company