Director of Marketing

Director Marketing

American First Credit Union is honored to be a recipient of the Peter Barron Stark Workplace Excellent Award for highest associate satisfaction! As an American First Associate, you’ll play a vital role in serving the community while enjoying a rewarding career. We are a $1 Billion financial institution located in Orange County seeking a Director of Marketing to shape the future of our brand, elevate member experiences, and lead bold marketing initiatives that fuel our success.

Position Summary

Are you a strategic hands-on leader ready to drive growth, innovation, and impact?

This position reports to the COO and is responsible for managing all aspects of marketing operations. This position’s primary focus is to strategize, develop, plan and implement marketing goals to support and exceed the Credit Union’s strategic sales and service objectives.

What You’ll Do

• Lead and execute a comprehensive marketing strategy that supports sales, service, and growth goals.
• Drive initiatives across branding, digital marketing, SEO/GEO, social media, e-commerce, product launches, and internal campaigns.
• Oversee corporate communications, and member engagement efforts.
• Manage and optimize the Credit Union website, content strategy, and user experience.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Build and mentor a high-performing marketing team while managing vendor partnerships and budgets.

What We’re Looking For

• Bachelor’s degree in Business/Marketing (preferred) or 7+ years in digital marketing/advertising (financial services experience is a plus).
• Proven success in leading teams, coaching, mentoring and driving performance.
• Expertise in SEO, GEO, marketing automation, social media management, and database marketing.
• Exceptional communication, presentation, and creative writing skills.
• Proficiency with Adobe Creative Suite, MS Office, and light HTML knowledge.
• A dynamic, organized leader with the ability to adapt quickly and drive results.

The annual salary range for this position is $135,284-$169,105

The salary ranges for positions are based on current market industry studies as well as job evaluations. During the offer phase Management will determine the appropriate compensation within the compensation range based on experience, education and internal equity.

Schedule

• Must reside in the state of CA

Benefits

Safe and Secure Since 1952. At American First, our allegiance is to the Member. As a financial cooperative, owned entirely by Members, our goal is to provide the highest quality financial services at the lowest possible cost. We offer excellent benefits: medical, dental, vision, paid life, Long term disability and AD&D insurance, generous 401(K) plan with employer match, free banking and discounts on consumer loans, paid holidays, vacation, sick, flexible spending accounts, tuition reimbursement, special recognition programs and much more.

To learn more about us, please visit us at https://www.amerfirst.org/JoinOurTeam.aspx

We perform thorough background and credit check.

American First Credit Union is an EEO/AA/Disability/Vets Employer