Director of Marketing

Position Summary

The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to significantly increase engagement and grow the census of individuals served across all programs. This role will focus on building a compelling brand narrative, improving digital presence, nurturing referral partnerships, and optimizing marketing campaigns that resonate with families, healthcare partners, and supporters. The ideal candidate combines data-driven marketing expertise with deep empathy for mental health and peer support values.

Job Type: Full-time

Benefits:

• 401(k) (with match)

• Dental insurance

• Health insurance

• Paid time off

Key Responsibilities

Marketing Strategy & Execution

• Develop and lead a results-oriented marketing plan aligned with census growth objectives across regions and service lines.

• Implement multi-channel campaigns (digital, social, email, print, events, etc.) to drive enrollment and referrals.

• Collaborate with leadership to align marketing initiatives with business development and program expansion goals.

Brand & Communications

• Strengthen and refine the organization’s brand identity, messaging, and positioning in the mental health and peer support space.

• Oversee content creation, storytelling, and campaigns that destigmatize mental health and highlight the power of peer support.

• Serve as a brand ambassador across internal and external communications.

Partnership Marketing

• Support the growth of referral pipelines by creating marketing materials for healthcare providers, payers, and community organizations.

• Partner with Business Development and Clinical teams to create marketing assets that speak to diverse stakeholder needs.

Digital Marketing & Analytics

• Oversee website optimization, SEO, SEM, and social media strategies to improve visibility and user conversion rates.

• Use analytics tools to track campaign performance and adjust strategies for maximum ROI and census impact.

• Lead CRM and email marketing strategies to improve engagement and retention.

Qualifications

• 3+ years of progressive marketing experience, with at least 1 year in a leadership role.

• Proven track record in healthcare, behavioral health, or mission-driven organization—experience with census growth or client acquisition is highly preferred.

• Strong grasp of digital marketing tools, CRM systems (e.g., HubSpot, Salesforce), analytics, and SEO best practices.

• Exceptional storytelling, branding, and communication skills, with a keen eye for design and emotional resonance.

• Deep understanding of mental health, peer support, or adjacent fields (e.g., substance use, social work) is a significant plus.

• Strategic thinker who is also hands-on, adaptable, and driven by outcomes.

About Peerstar:

PeerStar is Pennsylvania's largest and most established peer support provider, operating exclusively in the peer support space since 2008. We employ Certified Peer Specialists (CPS) and Certified Recovery Specialists (CRS)—individuals with lived experience of mental health and/or substance use challenges—who receive specialized training to support others on their recovery journey.

Our services are:

• Goal-oriented and structured, with individualized recovery plans (IRPs) focused on specific, achievable objectives

• Medicaid-funded, making them accessible to those who need them most

• Home and community-based, meeting peers literally where they are

• Complementary to clinical treatment, working alongside therapists and doctors

• Culturally responsive, adapting to diverse backgrounds and needs

Available statewide, serving 32+ counties across Pennsylvania