Director of Marketing

Director of Marketing

Location: On-site, Fort Lauderdale, FL
Reports to: CEO

About the Role

AA Mint Cards is transforming the hobby with a flagship retail store, live selling, and e-commerce presence. The Director of Marketing will lead strategy and execution across all channels, driving customer acquisition, loyalty, and brand trust.

What You’ll Do

• Develop integrated marketing strategies across retail, e-commerce, vending, and events.
• Manage paid digital (Google, Meta, YouTube, TikTok), SEO, affiliate programs, and retargeting.
• Oversee content production (email, video, social, live stream, influencer partnerships).
• Create omnichannel campaigns highlighting Pack Zones, showroom activations, and breaking events.
• Establish and track KPIs (CAC, ROAS, LTV, churn) and report insights to leadership.
• Partner with Customer Service to ensure marketing promises match delivery.
• Manage agencies, freelance creators, and internal marketing team members.
• Represent AA Mint at hobby conventions, expos, and collector communities.

What We’re Looking For

• 8–10 years in marketing leadership.
• Experience scaling multi-channel retail or e-commerce brands.
• Strong analytics background; comfort building performance dashboards.
• Hands-on with Google Analytics, Shopify, and ad platforms.
• Bonus: Knowledge of collectibles, trading cards, or gaming culture.

Compensation & Benefits

• Salary range: $100,000 – $135,000 base + performance incentives.
• Health Insurance reimbursement.
• PTO, paid holidays, and staff discounts.
• On-site, collaborative culture in Fort Lauderdale.

Job Type: Full-time

Base Pay: $100,000.00 - $130,000.00 per year

Benefits:

• Employee discount
• Paid time off

Ability to Commute:

• Cooper City, FL 33024 (Required)

Work Location: In person