Director of Marketing

About the Role

We are seeking an experienced and strategic Director of Marketing to lead our marketing initiatives and strengthen our brand presence. This role is ideal for a leader who blends creativity with data-driven thinking and enjoys building effective, high-impact marketing strategies.

As Director of Marketing, you will oversee the development and execution of multi-channel marketing campaigns, manage performance-driven initiatives, and lead a collaborative marketing team focused on measurable growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that drive brand awareness and business growth.
• Lead digital marketing efforts including email marketing, content strategy, and social media campaigns.
• Oversee performance marketing initiatives, optimizing advertising spend and maximizing ROI.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with cross-functional teams to ensure consistent and aligned messaging across all channels.
• Guide the creation of engaging content for websites, blogs, email campaigns, and print materials.
• Implement and manage marketing automation tools to improve efficiency and engagement.
• Stay informed on industry trends and emerging technologies to maintain a competitive marketing approach.
• Lead, mentor, and support the marketing team while fostering a culture of accountability and growth.

Qualifications & Skills

• Proven experience leading digital marketing strategies, including email and content marketing.
• Strong understanding of analytics, performance marketing, and campaign optimization.
• Working knowledge of HTML and the ability to collaborate effectively with web development teams.
• Experience integrating print advertising into broader marketing strategies.
• Proficiency with marketing automation platforms and CRM tools.
• Excellent communication and leadership skills.
• Strong analytical mindset with a focus on data-driven decision-making.
• Demonstrated success in social media marketing and brand growth initiatives.

Why Join Us

• Opportunity to shape and lead the company’s marketing direction.
• Collaborative, growth-oriented work environment.
• Competitive compensation with room for advancement.
• Meaningful impact on brand development and market presence.