Director of Marketing and Business Development

Key Responsibilities

• Develop and execute integrated marketing and business development strategies to support company growth
• Identify and build partnerships with fertility clinics, agencies, and referral networks, both domestically and internationally
• Oversee the planning and execution of digital marketing campaigns (social media, SEO, email marketing, paid ads)
• Manage content development, brand messaging, and communications across all platforms
• Analyze campaign performance and adjust strategies based on data insights
• Represent the company at industry conferences, networking events, and client meetings
• Collaborate closely with the executive and cross-functional teams to ensure brand consistency and client engagement
• Research market trends and competitive landscape to identify new opportunities

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in marketing and/or business development (experience in healthcare, fertility, or women’s health a plus)
• Proven track record in creating and implementing successful marketing and growth strategies
• Strong understanding of digital marketing channels and analytics
• Excellent communication, leadership, and relationship-building skills
• Passion for helping others and a genuine interest in family-building and reproductive health
• Multilingual skills (e.g., Mandarin, Spanish) are a plus

Job Type: Full-time

Pay: From $68,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance

Experience:

• Fertility Industry: 3 years (Required)
• Marketing: 3 years (Required)

Work Location: Hybrid remote in Irvine, CA 92618