Director of Marketing and Communications

Job Overview
We are seeking a Director of Marketing to lead our marketing and brand strategies. This role will be pivotal in enhancing our brand presence across multiple channels, driving engagement, and ensuring consistent messaging that aligns with our organizational goals. The ideal candidate will possess a strong background in digital marketing with Meta ads manager, Instagram, YouTube and Tiktok content creation, execution and performance analytics, with a proven ability to manage teams and campaigns effectively.

Duties

• Develop and implement comprehensive communication strategies that encompass multichannel marketing, including digital, print, and social media platforms.
• Oversee SEO initiatives to enhance online visibility and drive traffic to our website.
• Lead content marketing efforts by creating compelling copy for various platforms including email campaigns, blogs, and social media posts.
• Manage advertising sales strategies and collaborate on performance marketing initiatives to maximize ROI.
• Utilize tools such as Google Analytics and Adobe Creative Suite to analyze campaign performance and generate actionable insights.
• Coordinate e-commerce marketing efforts to boost online sales through effective product management and promotional strategies.
• Implement marketing automation processes to streamline communication efforts across different customer touchpoints.
• Conduct market research to identify trends, audience preferences, and competitive positioning.
• Foster relationships with external partners for collaborative marketing opportunities.
• Supervise the communications team, providing guidance on copywriting, social media marketing, and overall brand messaging.

Experience

• Proven experience in a senior communications or marketing role with a strong emphasis on direct to consumer
• Expertise in digital marketing strategies including email marketing, Facebook Advertising, Google AdWords, and analytics tools.
• Proficiency in WordPress for content management along with basic HTML knowledge for website updates.
• Strong background in budgeting for marketing initiatives and managing project timelines effectively.
• Experience in print advertising as well as a solid understanding of performance metrics related to various advertising channels.
• Exceptional research skills with the ability to translate data into strategic insights that inform decision-making. We invite qualified candidates who are passionate about communications and eager to make an impact within our organization to apply for this exciting opportunity.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Ability to Commute:

• Katy, TX 77493 (Required)

Ability to Relocate:

• Katy, TX 77493: Relocate before starting work (Required)

Work Location: Hybrid remote in Katy, TX 77493