Director of Marketing and Communications

Parlor is growing fast, and we want to share our famous layered doughnuts with people everywhere. We’re looking for a Director of Marketing who’s as passionate about community, creativity, and connection as we are.

This role is for someone who can take the heart of our brand — life changing doughnuts, welcoming shops, and joyful experiences — and turn it into a story the whole nation wants to be part of. You’ll lead the charge in building our marketing strategy that gets people talking, tasting, and coming back for more.

Key Responsibilities:

· Develop and execute comprehensive marketing strategies to boost brand awareness, customer engagement, and sales growth.

· Lead digital marketing efforts, including social media, SEO/SEM, email marketing, and content creation.

· Manage partnerships with influencers, media outlets, and franchisees to align local and national campaigns.

· Oversee the marketing budget, track ROI, and analyze performance metrics.

· Guide the creative team to produce compelling visuals, promotions, and seasonal campaigns.

· Conduct market research to identify trends and adapt strategies accordingly.
Support franchise development by creating marketing toolkits and training materials.

Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field

· 7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the food & beverage or franchise industry.

· Proven track record in digital marketing, brand management, and campaign execution.

· Strong analytical, communication, and leadership skills.

Familiar with marketing software (Adobe Creative Suite, social media platforms).

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person