Director of Marketing and Communications

Description:

Purpose:

The Director of Marketing and Communications leads the development and execution of integrated strategies that elevate God’s Pantry Food Bank’s profile, strengthen community engagement, and drive philanthropic support. This role shapes the organization’s narrative, ensures brand integrity, and mobilizes action through compelling, multi-channel communications.

As a key member of the leadership team, the Director shapes the organization’s narrative, oversees brand integrity, and leverages data-driven insights to maximize impact. The Director oversees all external-facing materials, including digital, print, and media, to ensure alignment with mission and brand standards. This position supervises the marketing team and manages external vendors and consultants to deliver high-impact campaigns and initiatives.

Requirements:

Essential Duties and Responsibilities:

Strategic Leadership

• Develop and implement an integrated marketing and communications strategy aligned with the mission, values, and strategic goals of the organization.
• Serve as a strategic advisor on the leadership team.
• Lead the development of annual marketing plans, budgets, metrics, and KPIs to track and evaluate effectiveness.
• Monitor trends in marketing, communications, philanthropy, and hunger relief to ensure best practices.

Brand Management

• Ensure brand compliance in all external communications according to the God’s Pantry Food Bank Brand Guide and Feeding America affiliation guidelines.
• Maintain consistency in brand messaging, voice, photography, language, tone, and design across all communication channels.
• Manage the development, revision, and distribution of all collateral materials, including fact sheets, annual reports, program brochures, presentations, and event materials.
• Oversee design, production, and placement of internal and external signage for all Food Bank facilities.
• Collaborate with external agencies and contractors on periodic brand/language guide updates and standards development.

Graphic Design Oversight

• Manage design project requests from departments across the organization, overseeing both print and digital design needs.
• Design, produce and/or manage in-house projects in collaboration with the Digital Content Specialist.
• Maintain and regularly update key organizational design assets, including fact sheets, presentations, templates, and reports.

Digital & Content Marketing

• Direct digital strategy across web, email, and social platforms, ensuring timely, mission-focused, and audience-centered content.
• Oversee creation of newsletters, digital appeals, blog posts, video content, press releases, and digital storytelling assets.
• Supervise management of website updates, SEO, and content optimization in partnership with the Digital Communications Specialist.

• Manage vendor relationships for digital fundraising, including content, list management, and production.
• Collaborate with the Development team on integrated communications for donor acquisition, stewardship, and campaigns.
• Lead marketing for capacity campaigns, advocacy efforts, and volunteer recruitment.
• Support annual community fundraising campaigns (e.g., GoodGiving Challenge, Kentucky Gives Day, Hunger Action Month).
• Monitor analytics and digital performance metrics to optimize digital advertising, social media growth, email performance, and online engagement.

Print & Direct Marketing

• Lead and optimize all direct response fundraising efforts, including direct mail and digital campaigns, to acquire, retain, and upgrade donors, ensuring alignment with overall annual giving goals.
• Partner strategically with the VP of Philanthropy to integrate marketing and fundraising objectives, providing expertise on creative execution, audience segmentation, and donor engagement strategies.
• Manage vendor relationships for direct mail, including content, list management, and production.
• Develop and implement annual fund strategies that leverage omni-channel approaches (print, email, social, and paid digital) to deepen donor relationships and increase revenue.
• Analyze campaign performance and donor trends to inform future strategies, ensuring continuous improvement and innovation in direct marketing efforts.

Media & Public Relations

• Act as primary media contact and spokesperson, preparing leadership and staff for interviews, media appearances, and public speaking.
• Cultivate and maintain strong relationships with local, regional, and national media partners.
• Develop and distribute press releases, media advisories, editorials, and public service announcements (PSAs).
• Proactively pitch media stories, schedule interviews, and coordinate media coverage tied to hunger data, fundraising campaigns, and organizational priorities.
• Manage crisis communications in partnership with executive leadership, developing appropriate messaging, media strategies, and rapid response protocols.
• Track and report media placements, viewership, and advertising ROI.

Executive Communications

• Develop speeches, talking points, and presentations for the CEO, COO, and other team members.
• Craft executive-level messaging for donor events, media appearances, and advocacy initiatives.
• Ensure consistency of tone and alignment with organizational priorities in all leadership communications.

Cause Marketing

• Manage local and national cause marketing opportunities with corporate and community partners, including Feeding America’s national promotions.
• Collaborate with the Digital Communications Specialist to execute digital and social promotion of cause marketing partnerships.

Team Leadership & Supervision

• Directly supervise the Digital Communications Specialist and Digital Content Specialist.
• Provide coaching, mentoring, and professional development to the marketing and communications team.
• Manage external consultants, freelancers, creative agencies, photographers, videographers, and other vendors.
• Foster a collaborative, innovative, and high-performance team culture.

Knowledge, Skills, and Abilities

• Proven experience developing and executing comprehensive, multi-channel communications and marketing strategies.
• Strong writing, editing, storytelling, and verbal communication skills with demonstrated attention to detail.
• Excellent project management, time management, and organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal skills with the ability to collaborate across departments and engage diverse audiences.
• Advanced proficiency in graphic design, web content management, and digital marketing platforms (Adobe Creative Suite, Canva, Webflow, MailChimp, Google Analytics, etc.).
• Expertise in digital advertising platforms, including Google Ads, Facebook Business Suite, Meta Ads Manager, LinkedIn Ads, and digital analytics tools.
• Commitment to diversity, equity, inclusion, and representing the diverse communities we serve.

Education and Experience Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field required; Master’s degree preferred.
• Minimum 10+ years of progressively responsible experience in marketing, communications, and public relations, preferably within a nonprofit or mission-driven organization.
• Experience managing direct marketing campaigns and budgets strongly preferred.

Physical Requirements:

Involves moderate lifting.

See Addendum

Miscellaneous Requirements:

• Valid driver’s license, access to a vehicle, and a good driving record.
• Ability to drive long distances.

Must be available some evenings and weekends.

God's Pantry Food Bank is an Equal Opportunity Employer