DIRECTOR OF MARKETING & EVENTS

Description:

• Develop and execute marketing plans to support existing branches and new locations
• Research market trends and competitors to identify growth opportunities
• Ensure consistent branding and messaging across all locations while allowing for regional needs
• Drive lead generation for rentals, equipment sales, and service across all divisions
• Manage company social media channels, including LinkedIn, Instagram, and Facebook
• Oversee website content, SEO, digital advertising, and performance tracking
• Guide the creation of marketing materials such as brochures, videos, and sales tools
• Use internal systems to track customer engagement and marketing results
• Plan and manage trade shows, open houses, and customer appreciation events
• Support branch leaders and sales team with local marketing efforts
• Plan, execute and attend internal, external and customer events at all locations
• Assist HR and recruiting by promoting CraneWorks as a great place to work
• Other duties as assigned

Travel Requirements:

• Quarterly visits to company branches with overnight travel is expected
• Attend customer, vendor, and company events as required in all locations

Requirements:

• 8+ years of marketing experience, preferably in a multi-location or industrial business
• Experience supporting company growth into new markets
• Strong experience planning and managing industry events
• Knowledge of digital marketing tools, CRM systems, and social media platforms
• Willingness to travel to branch locations as needed
• Excellent verbal and written communication skills
• Organization skills and attention to detail
• Strong background in marketing and branding
• Experience in creating content for social media, shooting and editing videos and photos, copy marketing
• Experience with graphic design software like Canva or Adobe Creative Suite
• Experience with web management software such as Wordpress and Hubspot
• Experience with SEO and Google Analytics
• Demonstrated ability to create, implement and monitor budgets
• Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field