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Director of Marketing - Litigation

New York, United States

Cooley is seeking a Director of Marketing - Litigation to join the Marketing and Business Development team.

Position summary: Under the supervision of the Director of Client Development, the Director of Marketing - Litigation will work closely with their assigned department and practice group chairs, firm attorneys and other marketing and business development team members to lead all client development and marketing activities for the Litigation department. The primary goals are to drive revenue, relationships and brand through new business opportunities and client expansion programs, including client targeting and cross-sell initiatives, thought leadership, events and sponsorships, digital interactions, pitches and proposals, and client development coaching and training. This leadership position oversees a large marketing team. Effective development and guidance of the marketing team is essential to success in this role. Specific duties include, but are not limited to, the following:

Position responsibilities:

Strategic direction:

In conjunction with the Director of Client Development, department and practice group leaders and firm leadership, develop and execute marketing and client development plans for the Litigation department and assigned practice group(s) that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firm
Identify targets and support programs, events, sponsorships, content creation and distribution, etc., to drive revenue from identified targets while both enhancing the department’s brand and the overall client experience.
Identify trends in marketplace and respond with marketing strategy recommendations
Guide department and practice-specific marketing strategies and tactics
Work with other marketing and business development leaders to develop and execute strategy across the firm
Serve as liaison between lawyers and other marketing functions
Work closely with the Innovation and Technology teams to utilize emerging technologies to both create efficiency in team operations and to provide real-time insights to other marketers and the business
Communicate strategies and tactics to ensure implementation and coordination across practices and geographies
Coordinate effectively with business development team on in-market activities
Advise on marketing orientation for new arrivals including lateral partners with a focus on client portability, retention and practice expansion

Management and operations

Set the tone for service, knowledge and operational excellence. Ensure adherence to standards of excellence across the Litigation marketing team
Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
Work cooperatively with colleagues across functions and levels to advance goals and projects
Serve as a role model for the use of CRM and other marketing technology tools in managing the sales pipeline and for practice group business development
Create an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelines
Encourage the development of strong working relationships across the firm

Client development:

Work with the partners to develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm’s overall client development strategy
Effectuate cross-selling between practice groups and among regions and offices
Leverage sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business development
Develop selling methods/strategies that lead to measurable, competitive advantages for the firm
Effectively articulate the value proposition of firm’s services to specifically targeted clients

Programs and visibility initiatives:

Work with marketing business development and litigation team to execute events, programs and pitches and RFP responses
Manage litigation sponsorships and activities tied to local and global industry and business organizations
Working with the business development and communications teams, identify and support content creation, networking, speaking and media opportunities for attorneys that support practice group business plans

Supervisory:

Serve as direct supervisor and mentor to direct reports; ensure strong leadership for junior support team members via coaching and mentoring of direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required

Skills and experience:

Required:

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
Bachelor’s degree
10+ direct of sales and/or marketing experience at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate

5+ years of management experience in relevant roles and with proven track record of effective leadership
Proficient in the use of CRM and other marketing technologies

Preferred:

MBA or advanced degree in a related field and significant prior experience in marketing or sales
Experience in a professional services environment
Experience managing a large team of reports
Experience develop a strategy and managing a team across the US and international locations
Experience in both performance and brand marketing

Competencies:

Entrepreneurial by nature
Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
Robust advanced B2B marketing strategy experience
Strong operational orientation and ability to drive complex, multi-stakeholder projects
Excellent analytical skills
Ability to design, carry and achieve marketing goals
Strong interpersonal skills with ability to facilitate and solve problems
Strong communication, both verbal and written, and presentation skills
Ability to work closely with practice group leadership and to achieve consensus and direction quickly
Detail-oriented with advanced organization skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $275,000 - $345,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

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