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Navigating cancer is like embarking on a treacherous hike without a map, gear, or guide. Manta Cares provides the most comprehensive self-advocacy toolkit available, empowering patients every step of the way. We are transforming the cancer journey.
We are a digital health company founded and led by cancer patients, survivors, caregivers, and oncologists. Our team brings over 50 years of combined healthcare experience, with backgrounds at McKinsey, BCG, Stanford, MIT, Harvard, IDEO, and ASCO. Backed by top-tier venture funds including Pear Ventures, Sozo Ventures, and 1843 Capital, we are generating revenue through partnerships with leading life sciences organizations.
At Manta Cares, marketing is how we earn trust. It is how patients discover us, how families feel supported, and how our mission reaches the people who need us most.
As Director of Marketing, you will be our marketing function. Not lead a team. Not manage agencies. Be the function. You will use AI tools and automations to operate at the scale of a 3-person team, owning organic acquisition, content, SEO, community, and lifecycle marketing.
This is a rare opportunity for a scrappy, analytical, AI-native marketer to build from scratch at a mission-driven company. If you are energized by experimentation, live in the data, and want your work to directly improve the lives of patients and caregivers, we would love to meet you!
Own organic acquisition: Run experiments across SEO, content, community (Reddit, advocacy partnerships), and referral channels.
Run the content engine: Take over podcast, newsletter, blog, and social. Publish 8-10 blog posts monthly using AI-assisted workflows.
Build lifecycle marketing: Create email sequences and re-engagement campaigns. Partner with product on activation.
Measure everything: Set up tracking, build dashboards, run cohort analysis. Know your numbers cold.
Leverage AI at scale: Use AI tools daily. Build workflows that let you operate at 3x the pace of a traditional marketer.
5-7 years in consumer marketing, with at least 2 years at an early-stage startup as one of the first marketers
Proof of hands-on execution: 3-5 experiments you personally ran with hypothesis, execution, measurement, and results (with numbers)
Deep analytical skills: You pull your own data, build your own dashboards, know your CAC and conversion rates off the top of your head
AI-native workflows: You use AI tools daily, have built automations that are currently running
Comfort with ambiguity: No playbooks. You figure out what works through experimentation.
Experience in high-trust, emotionally sensitive consumer categories
SEO experience with demonstrated rankings improvement
Community-building experience (Reddit, Discord, advocacy groups)
You prefer to manage teams and delegate execution
You need a data team to pull your reports
AI is something you've "experimented with" rather than integrated into daily workflows
You're looking to build a marketing org with direct reports
Salary: $150,000 - $175,000
Equity: Meaningful equity in a startup
Health: Comprehensive medical, vision, and dental
PTO: Unlimited
Location: Hybrid, 2 days/week in San Francisco
Manta Cares is an equal opportunity employer committed to building a diverse and inclusive team. We encourage candidates from all backgrounds to apply.
Apply with your resume. Before we schedule a call, we'll ask you to share 3-5 marketing experiments you personally ran (with results) and describe your current AI workflow. Come prepared to talk about your work in depth.
Compensation Range: $150K - $175K
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