Director of Marketing - New Markets Expansion

Start Your Career at A-MAX Insurance!

At A-MAX Insurance, we are growing fast, and we want YOU to be part of our success! For over 20 years, we have been helping our employees grow and reach their goals, and we are looking for motivated people ready to start their journey with us.

About A-MAX Insurance:

A-MAX is an industry leader that specializes in providing low-cost insurance to thousands of customers and businesses. We are dedicated to exceeding expectations by continuing to set forth our commitment of providing excellent service, affordable rates, and convenient locations. We believe that buying insurance should be quick, easy, and hassle-free; which is why we have made it our mission to simplify insurance by providing easy-to-understand, customized policies that best fit the needs and budgets of our customers.

A-MAX actively fosters the growth of our employees and company to maximize our positive impact on the community. Our motivation is to provide sustainable career opportunities for our employees and reward them for their dedication and commitment. A-MAX has aided in the economic growth of local communities by more than tripling our workforce and adding more jobs in low-to-middle-income neighborhoods.

Why Join Us?

Compensation

• Competitive Salary
• Annual Bonus
• Weekly Payroll

Comprehensive Benefits

• Medical, Dental, and Vision Insurance
• Voluntary Benefits
• FREE Basic Life Insurance & Long-Term Disability Coverage

Time Off & Work-Life Balance

• Paid Time Off
• Hybrid work schedule
• Paid Holidays

Financial Security & Retirement

• 401(k) with up to a 4% Company Match
• Short Waiting Period for Retirement Benefits

Career Growth & Support

• Opportunities for Internal Advancement
• Opportunity to lead enterprise-wide initiatives in a rapidly growing company.
• Work in a dynamic, innovative, and collaborative environment.

What We are Looking for:

We are expanding rapidly into new states beyond our stronghold in Texas and California and we’re looking for a hands-on, entrepreneurial Marketing Director to build our brand presence from the ground up in these new territories. You’ll be the marketing lead for all out-of-state markets, working side-by-side with our current VP of Marketing who oversees TX & CA.

This is not a “boardroom-only” position. You’ll be out in the field with our teams, visiting locations, understanding our customers, and ensuring every dollar spent creates meaningful brand lift and lead volume.

Salary Range: Up to $150,000 + bonus

Travel: 50-75% to new market states

Responsibilities

• Develop and execute full-funnel market launch strategies for new states.

• Partner with Operations and local Office Managers to activate grassroots and community-level marketing.

• Build brand awareness through cost-effective campaigns balancing digital media, local events, and community engagement.

• Collaborate with the central Marketing team to share creative, analytics, and media-buying resources.

• Drive digital performance while managing lean budgets with a business-owner mindset.

• Conduct local market research, identify customer pain points, and adapt messaging for each demographic.

• Track and report KPIs: brand awareness, traffic, lead volume, and conversion performance.

Who You Are

• 7–10 years of experience in marketing leadership roles, ideally in retail, insurance, or multi-location consumer brands.

• Proven success launching new markets or scaling regional presence.

• Strong understanding of digital marketing, local SEO, and grassroots outreach.

• Comfortable working in resource-constrained environments; you know how to make an impact without overspending.

• Bilingual (English/Spanish) preferred.

• Curious, data-driven, customer-obsessed, and not afraid to roll up your sleeves.

For information on A-MAX Auto Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at https://www.amaxinsurance.com/careers

A-MAX Auto Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.