Director of Marketing Operations

Director of Marketing (Full-Time, On-Site Leadership Role)

Location: Marietta, GA
Compensation: $100,000 base + performance incentives + profit-sharing eligibility
Schedule: Monday–Friday, full-time on-site

A rapidly growing consumer-facing professional services organization in Marietta is seeking a Director of Marketing to lead the strategy, execution, and performance of its full-funnel marketing engine. This is a high-impact leadership role responsible for driving qualified opportunities, optimizing cost of acquisition, and overseeing a cross-functional team and external vendors.

If you’re a marketing leader who thrives at the intersection of strategy + execution, owns the numbers, and knows how to scale lead generation in a high-trust, B2C environment, this role offers the opportunity to build, improve, and lead marketing from the front.

About the Opportunity

We are looking for a Director of Marketing with a proven track record of:

• Building and optimizing direct-to-consumer (B2C) lead-generation systems
• Reducing and managing cost of acquisition (CAC)
• Creating multi-channel marketing campaigns (email, paid ads, social, content, events, etc.)
• Leading and developing an internal team
• Managing and holding external vendors accountable
• Turning strategic insight into measurable revenue outcomes

This role is ideal for a marketing leader who enjoys both high-level strategy and hands-on execution, and who can bring structure, clarity, innovation, and performance discipline to a growing organization.

What You’ll Do

Strategic Leadership

• Develop and execute an annual marketing plan tied directly to revenue and client acquisition goals
• Lead and manage a growing marketing team, including intake/client experience staff and content creators
• Build and refine multi-channel campaigns that drive urgency, trust, and conversion

Performance Marketing

• Own and optimize CAC, with a target of $800 or less
• Manage a marketing budget of approximately 10–15% of company revenue
• Monitor, analyze, and report marketing performance metrics
• Implement rapid testing, experimentation, and data-driven decision-making

Execution & Accountability

• Oversee internal teams and external vendors delivering paid ads, SEO, content, and social media
• Ensure consistent delivery of qualified consultations daily
• Improve funnel performance and lead quality
• Strengthen brand presence and messaging across digital and offline channels

What We’re Looking For (Required)

• 7+ years of senior-level marketing leadership in a consumer-facing (B2C) industry
• Proven success driving lead generation, not just brand awareness
• Demonstrated ability to reduce and manage CAC
• Experience managing $500K–$1M+ marketing budgets
• Hands-on ownership of multi-channel campaigns (Google Ads, Meta, email, landing pages, social, content, etc.)
• Leadership experience managing internal teams and external vendors
• Strong analytical, strategic, and execution skills
• Experience using CRM and marketing automation tools (HubSpot strongly preferred)
• High accountability, ownership mindset, and ability to operate within performance-driven leadership teams

Nice to Have

• Experience in high-trust consumer services (healthcare, elder services, legal, financial services, home services, etc.)
• Background working in urgency-driven purchase environments
• Familiarity with EOS, data-driven leadership systems, or similar operating frameworks

Compensation & Benefits

• Base salary: $100,000 with flexibility based on experience
• Performance incentives tied to core marketing KPIs
• Profit-sharing eligibility after 90 days
• 100% employer-paid medical, dental, and vision (employee only)
• Unlimited PTO for leadership (performance- and coverage-based)
• 401(k) with employer match
• Paid holidays + birthday PTO
• Long-term longevity perks

Who Will Succeed Here

You're an excellent fit if you:

• Love owning the numbers and improving performance
• Thrive in accountable, collaborative, values-driven leadership environments
• Enjoy both strategy and rolling up your sleeves
• Build systems, not chaos
• Move quickly, test often, and communicate clearly
• Care about meaningful, trust-based consumer impact

If you’re looking for a role where you can lead, innovate, and directly influence revenue, this opportunity offers long-term growth and real impact.

To Apply:
Please share your LinkedIn profile and your most updated resume.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please share your LinkedIn Profile (a must-have)*
• Which best describes your primary marketing background?

Direct-to-consumer (B2C) services

B2B or enterprise marketing

Software/SaaS marketing

E-commerce

Agency only

Other

• What size annual marketing budget have you personally managed?

Experience:

• Senior Marketing Leadership: 5 years (Required)

Ability to Commute:

• Marietta, GA (Required)

Work Location: In person