Director of Marketing (Performance Marketing Focus)

Location: Remote / Bentonville, AR / Tampa, FL
Reports To: Chief Operating Officer
Job Type: Full-Time

About Us

Pet Resort Hospitality Group (PRHG) is on a mission to deliver the highest quality pet care in North America. We’re a community of operators, entrepreneurs, and pet care professionals dedicated to improving the lives of pets and the people who care for them.

Our partners include some of the most trusted pet service companies across the U.S., offering dog daycare, training, boarding, and grooming — with new, innovative products and services launching soon. Headquartered in Bentonville, Arkansas (home to Pet Resort University, the pet care industry’s first operations school), PRHG supports over a dozen brands in 12 states.

We’re backed by Trivest, one of the leading private equity firms in the Southeast with a 30-year track record of helping family-owned and operated businesses grow.

The Role

We’re looking for a Director of Marketing to lead PRHG’s performance marketing strategy, systems, and analytics. This highly analytical, strategic leader will drive customer acquisition, conversion, and retention across multiple brands using data-driven decision-making.

You’ll own the marketing funnel end-to-end — from paid acquisition to CRM automation — ensuring every dollar spent delivers measurable business outcomes.

Key Responsibilities

Performance Marketing & Campaign Management

• Lead and optimize paid acquisition campaigns across Meta, Google Ads, YouTube, and emerging platforms.
• Partner with agencies to manage media strategy, execution, and ROI optimization.
• Align creative messaging and brand storytelling with performance goals.

CRM Strategy & Marketing Automation

• Manage HubSpot CRM, ensuring consistent setup, automation, segmentation, attribution, and reporting.
• Maintain data integrity and scalable processes across multiple brands.
• Build nurture campaigns and workflows that drive engagement and retention.

Analytics, Attribution & Reporting

• Design attribution models to measure channel effectiveness.
• Develop dashboards and reporting frameworks tracking CAC, LTV, ROAS, and conversion rates.
• Present data-driven insights to leadership to guide strategic decisions.

Budget & Vendor Management

• Develop and manage marketing budgets, tracking spend and ROI.
• Oversee relationships with agencies, analytics providers, and ad tech partners.
• Evaluate performance and negotiate for cost-effectiveness and quality.

Cross-Functional Leadership

• Partner with the Director of Content & Brand to bridge creative and performance strategies.
• Collaborate with Operations, Finance, and HR on growth initiatives and new launches.
• Lead experimentation through A/B testing, audience segmentation, and landing page optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7–10+ years in performance marketing, digital marketing, or growth marketing.
• Deep expertise in HubSpot (or similar CRM/marketing automation platforms).
• Proficient in PPC, Meta Ads, and paid social; knowledge of SEO and email marketing.
• Strong analytical skills with experience using BI tools, Excel, and Google Analytics.
• Proven ability to manage multi-brand or multi-location marketing programs.
• Excellent communication and leadership skills with a collaborative mindset.
• Experience in consumer services, hospitality, retail, health & wellness, or pet care is a plus.

Why Join Us?

Free pet care at any of our locations. (It’s rare for a Zoom call here not to feature a dog or two!)

Build and grow your own team. You’ll work with experienced marketers and emerging talent in a fast-moving, high-growth environment backed by a leadership team with decades of experience in venture- and private-equity-backed organizations.

Variety every day. With multiple brands and new services launching soon, you’ll have the opportunity to flex your creativity and strategic skills across a wide range of initiatives.

Competitive compensation, great benefits, and the tech you need to tell a lot of stories about puppies.

Work Environment & Benefits

• Hybrid and remote work options available.
• Access to company-sponsored pet care services.
• Comprehensive benefits and competitive salary.
• A collaborative, pet-friendly culture that values innovation and growth.

Join us in redefining what exceptional pet care looks like — one happy pup at a time.
Apply now to become PRHG’s next Director of Marketing.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Tampa, FL